Latam airline Lan hires comms boss in Argentina

Madrid: Lan Airlines, encompassing Lan Chile, Lan Ecuador and Lan Peru, has named Pablo H. Querol head of PR and media relations in Argentina.

Querol will answer to Lan’s corporate communications director Cristina Perez Inigo, based at group headquarters in Santiago de Chile. He is tasked with hammering out a PR and comms strategy for the airline in Argentina, which is expanding its service from seven current destinations.

“He will be responsible for all our communications in Argentina, but always under the directions of our headquarters communications department,” a Lan spokeswoman said.

The appointment comes shortly after Lan Chile stepped up its flights frequency to Argentina and launched a service to the glacier region of Ushuaia. Known as the ‘southernmost city of the world’ the area is a major destination for Antarctica cruises.

Lan flies to Argentina’s capital Buenos Aires, Cordoba, Mendoza, Rosario, Bariloche and Salta.

A member of the One World airline alliance, it flies to 10 European destinations, 25 in North America and 18 in Latin America.

UK trade magazine Airline Business in handed Lan its Marketing Strategy award in July, for successfully developing the Lan alliance concept to build a Latin American airline network.

For the first nine months of 2004, Lan reported net income of $36.4 million from $22.7 million, boosted by a 31% revenue jump to $528 million.

Prior to joining Lan, Querol was a journalist with Buenos Aires-based La Red and FM Blue radio

broadcasters and a tourism reporter for biggest daily La Nacion

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer
Mumsnet admits users' emails and passwords accessed via Heartbleed bug