Querol will answer to Lan’s corporate communications director Cristina Perez Inigo, based at group headquarters in Santiago de Chile. He is tasked with hammering out a PR and comms strategy for the airline in Argentina, which is expanding its service from seven current destinations.
“He will be responsible for all our communications in Argentina, but always under the directions of our headquarters communications department,” a Lan spokeswoman said.
The appointment comes shortly after Lan Chile stepped up its flights frequency to Argentina and launched a service to the glacier region of Ushuaia. Known as the ‘southernmost city of the world’ the area is a major destination for Antarctica cruises.
Lan flies to Argentina’s capital Buenos Aires, Cordoba, Mendoza, Rosario, Bariloche and Salta.
A member of the One World airline alliance, it flies to 10 European destinations, 25 in North America and 18 in Latin America.
UK trade magazine Airline Business in handed Lan its Marketing Strategy award in July, for successfully developing the Lan alliance concept to build a Latin American airline network.
For the first nine months of 2004, Lan reported net income of $36.4 million from $22.7 million, boosted by a 31% revenue jump to $528 million.
Prior to joining Lan, Querol was a journalist with Buenos Aires-based La Red and FM Blue radio
broadcasters and a tourism reporter for biggest daily La Nacion