Keevill Barton Kershaw wins government parks brief

LONDON - CABE Space, a government body set up to champion parks and public space, has appointed direct agency Keevill Barton Kershaw to promote the value of these areas to local authorities.

The organisation, a division of the Commission for Architecture and the Built Environment, has not yet agreed the details of the campaign, though it is likely to involve direct mail, ambient media, email, community events, advertising and public relations.

KBK, which was awarded the business after a pitch involving several undisclosed agencies, will encourage relevant authorities to invest more in green spaces to make them more appealing to the public.

The work will target individuals including council members, elected mayors and the heads of directorates responsible for amenities and the environment.

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