Marketing's Christmas brands quiz

In 2005 the Museum of Packaging and Advertising will educate, inform and entertain you. A bit like this page, really.

The Museum of Packaging and Advertising will open at a permanent venue in 2005 in London's Notting Hill. To mark this event, Marketing brings you a Christmas quiz based on a selection of the 13,000 items the museum will house.

The project is an important one for the marketing industry, as it represents the first permanent public exhibition dedicated to the experience and understanding of brands and marketing history. The items come from the collection of social historian Robert Opie, and will chart the consumer revolution from the Victorian era to the present day.

Marketing is pleased to add its support to that of the patrons of the museum, who include Sir Dominic Cadbury, Niall FitzGerald KBE, Sir Martin Sorrell and Haymarket Publishing's chairman, Lord Heseltine. The museum would like to hear from companies that can pledge support or are interested in sponsorship opportunities. Please contact

We hope you will take time over the holiday period to tackle the 25 questions below. The reader who returns the highest number of correct answers to by 7 January will win a complete set of nine 'Scrapbooks', by Robert Opie, which contain more than 10,000 images of brands from the Victorian era to the 70s. Ten runners-up will receive a copy of the 1970s Scrapbook, published this month.


1. This brand began life in 1924 in the US for use in hospitals as an absorbent paper. During the 30s, its appeal spread to domestic use. The pack was redesigned in a deco style in 1938 and continued in this way through the 50s. What is it?

2. The first television commercial shown in the UK promoted which brand?

3. From the Victorian era, this brand was a popular fortifying hot beverage, and during the 20s used the slogan 'Prevents that sinking feeling'. What is it?

4. In which year was Smash launched in the UK? 1951, 1959, 1968

5. For many years it was called Liebigs extract of meat. What was the snappier name that gave new life to this brand at the beginning of the 20th century?

6. When did Bournville Cocoa launch in the UK? 1882, 1906, 1914

7. Which world-famous brand still uses its keystone design device, which it first used in 1880?

8. In which year did Nescafe launch in the UK? 1939, 1948, 1955

9. Which soap powder first launched in 1908 and then relaunched in 1954, adding 'Brightness to the whiteness'?

10. In which year were Monster Munch crisps launched in the UK? 1958, 1968, 1978

11. Which brand was named after the Maori name for good health, and came to the UK in 1913?

12. When was Persil launched in the UK? 1896, 1909, 1930

13. Name the brand pictured below.

14. Launched 100 years ago, this French sparkling water soon went hand-in-hand with a Scotch to form a long-lasting entente. Which brand was it?

15. In which year was Ariel launched in the UK? 1957, 1969, 1976

16. Named after a hotel in Nashville, US, this specially blended concoction was launched in 1892. What is the brand, relaunched as an instant drink in 1954?

17. Name the brand pictured above.

18. The invention of chemist George Weddell, this brand, which contained phosphates, first appeared in 1894, manufactured at Newcastle-upon-Tyne. Can you name it?

19. In which year was Birds Eye Fish Fingers launched in the UK? 1950, 1955, 1960

20. First sold in the UK in 1912 and used by the British Army during World War I, this brand originated in Australia, and was named in honour of its creator's New Zealand wife. What is it?

21. Ski was one of many brands of real fruit yoghurt that flourished in the 60s. It was launched in 1963, but in which single flavour? Vanilla, Bilberry, Strawberry

22. Name the brand pictured below.

23. The inventor of this product, who gave his name to it, devised it because his wife was allergic to eggs. On sale since the mid-19th century, it became a popular addition to puddings. Which brand was it?

24. Shredded Wheat was first produced during 1925 in a newly built factory. Then, in 1941, the brand name Welgar was added to the pack. After which town was it named?

25. This brand is known for its famous sauce, first made by Frederick Garton of Nottingham in the 1870s. His secret recipe was purchased by the Midland Vinegar Company and the sauce relaunched in 1903. Can you name it?


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