Branding News: Design choice - Smartech ski boot

The exhilaration of skiing is tempered only by the torture of ski boots. Many of us have found ourselves with the early-morning dread of having to squeeze our feet into tight, plastic, heavy boots that take time and effort to buckle up and are cumbersome and awkward to walk in and wear for any length of time.

The Smartech boot from Nordica has successfully addressed these needs.

This revolutionary boot delivers comfort and safety in a slender, flexible and intelligent design. It features a part-open fibreglass reinforced shell with aluminium side and back supports, which provide the necessary support to the ankle and lower leg. The rest of the boot is made from soft, waterproof, thermally insulated material.

The usual multiple bulky buckles and levers have been replaced by a total fit system, which allows the wearer to lock and release the boot in one simple operation. This makes getting ready in the morning and finishing up at the end of the day effortless and quick.

Gone are the days when skiers looked on in envy as snowboarders glided past on the slopes in their comfy boots. This design is sure to revolutionise the skiing experience by enhancing the pleasure while doing away with the pain.

- Design: Nordica.

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