Marketing Mix: Pen Portrait - Paul Coleman, brand director at Magic Network

All writing is divided into three zones: upper, middle and lower. This writer gives most emphasis to the upper and lower zones, reflecting the intensity of his goal orientation (upper) and sheer determination to survive (lower). Put these together and you have something rather special.

Here we have someone who makes going the extra mile a norm, rather than an occasional high. Although keenly competitive, his focus is not so much on what other people are up to, but on how he can improve his personal best. He will succeed, and he's a nice guy too.

Paula Ronan, managing partner of Magic's ad agency, Angel, says: Paul is one of the nicest guys you could work with. He is not afraid of getting his hands dirty and will bust a gut to see a project through.

Diane Simpson FRSA, a founder member of the British Institute of Graphologists, has written three books about handwriting analysis.

She has devised a chart enabling her to analyse 18 key measurements of handwriting. A member of the Appeal Council of the Psychiatry Research Trust, Diane is also an acclaimed after-dinner speaker.

Her number is 01244 390 681, or visit www.mind-explorer.com.

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