Account wins

V2 Music, Richard Branson's record label, has turned to email and mobile marketing service Sign-Up.to to handle its fan communications.

The Sign-Up.to platform has integrated some 100 databases into one system and provides a global view of fan data. It enables campaigns to be run easily by staff.

AOL has chosen payments software provider Valista to support its premium services and let AOL offer targeted bundles of premium content to its subscribers. Valista OffersPlus provides a simple interface to manage services.

Broadcaster five has chosen software services provider NeoWorks to build an extranet that gives TV media buyers searchable information about upcoming programming. The extranet allows the sales team to manage the release of news and updates. NeoWorks linked up with agency Lateral, five's interactive strategic partner, which designed the extranet.

American Airlines has hired Touchdown Brand Affinity Marketing to manage and drive its affinity programme in Europe. It will form part of American Airlines' European marketing and communications strategy, which is worth more than £5 million.

Austravel, the specialist flights and holiday provider to Australia, New Zealand, Asia and South Pacific, has hired Tribal DDB to handle its online media planning and buying. It includes branding, classified ads and site design. Austravel is the latest firm in the TUI group to hire the agency.

Agency Folk is to launch a brand identity for mobile marketing firm Bango.

Folk is targeting consumers and Bango business partners, such as Vodafone and Carphone Warehouse, with the rollout of on- and offline channels.

This includes a new site and logo.

Boltblue, the mobile web portal, has hired ad 2-one as its exclusive online sales house for web advertising. Boltblue provides ringtones, graphical mobile content, SMS, online dating and weblogs, as well as SMS-based email and broadband ISP services.

Rugby Club Connect, which brings players, coaches and clubs together via a database subscription service has hired digital communications agency Wickedweb to relaunch its site (www.rugbyclub-connect.com).

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