Account wins

V2 Music, Richard Branson's record label, has turned to email and mobile marketing service Sign-Up.to to handle its fan communications.

The Sign-Up.to platform has integrated some 100 databases into one system and provides a global view of fan data. It enables campaigns to be run easily by staff.

AOL has chosen payments software provider Valista to support its premium services and let AOL offer targeted bundles of premium content to its subscribers. Valista OffersPlus provides a simple interface to manage services.

Broadcaster five has chosen software services provider NeoWorks to build an extranet that gives TV media buyers searchable information about upcoming programming. The extranet allows the sales team to manage the release of news and updates. NeoWorks linked up with agency Lateral, five's interactive strategic partner, which designed the extranet.

American Airlines has hired Touchdown Brand Affinity Marketing to manage and drive its affinity programme in Europe. It will form part of American Airlines' European marketing and communications strategy, which is worth more than £5 million.

Austravel, the specialist flights and holiday provider to Australia, New Zealand, Asia and South Pacific, has hired Tribal DDB to handle its online media planning and buying. It includes branding, classified ads and site design. Austravel is the latest firm in the TUI group to hire the agency.

Agency Folk is to launch a brand identity for mobile marketing firm Bango.

Folk is targeting consumers and Bango business partners, such as Vodafone and Carphone Warehouse, with the rollout of on- and offline channels.

This includes a new site and logo.

Boltblue, the mobile web portal, has hired ad 2-one as its exclusive online sales house for web advertising. Boltblue provides ringtones, graphical mobile content, SMS, online dating and weblogs, as well as SMS-based email and broadband ISP services.

Rugby Club Connect, which brings players, coaches and clubs together via a database subscription service has hired digital communications agency Wickedweb to relaunch its site (www.rugbyclub-connect.com).

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer
Mumsnet admits users' emails and passwords accessed via Heartbleed bug
Thetrainline.com backs 'rubbish' mobile app with TV ad
Powerade launches global World Cup campaign
Subway considers taking fast food to fast lane with F1 sponsorship
Burberry's flagship Shanghai store facade responds to weather changes
Ikea splurges 'grey' Belgium with colour