Account wins

V2 Music, Richard Branson's record label, has turned to email and mobile marketing service to handle its fan communications.

The platform has integrated some 100 databases into one system and provides a global view of fan data. It enables campaigns to be run easily by staff.

AOL has chosen payments software provider Valista to support its premium services and let AOL offer targeted bundles of premium content to its subscribers. Valista OffersPlus provides a simple interface to manage services.

Broadcaster five has chosen software services provider NeoWorks to build an extranet that gives TV media buyers searchable information about upcoming programming. The extranet allows the sales team to manage the release of news and updates. NeoWorks linked up with agency Lateral, five's interactive strategic partner, which designed the extranet.

American Airlines has hired Touchdown Brand Affinity Marketing to manage and drive its affinity programme in Europe. It will form part of American Airlines' European marketing and communications strategy, which is worth more than £5 million.

Austravel, the specialist flights and holiday provider to Australia, New Zealand, Asia and South Pacific, has hired Tribal DDB to handle its online media planning and buying. It includes branding, classified ads and site design. Austravel is the latest firm in the TUI group to hire the agency.

Agency Folk is to launch a brand identity for mobile marketing firm Bango.

Folk is targeting consumers and Bango business partners, such as Vodafone and Carphone Warehouse, with the rollout of on- and offline channels.

This includes a new site and logo.

Boltblue, the mobile web portal, has hired ad 2-one as its exclusive online sales house for web advertising. Boltblue provides ringtones, graphical mobile content, SMS, online dating and weblogs, as well as SMS-based email and broadband ISP services.

Rugby Club Connect, which brings players, coaches and clubs together via a database subscription service has hired digital communications agency Wickedweb to relaunch its site (


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message