Email tracker to help competitors

A new service has been launched that aims to help brands keep track of competitors' email marketing activity. EmailTracker, from IPT, enables users to watch what other brands are sending out in realtime, and provides an archive of past email activity.

Emails are searchable by type, such as registration replies, thank yous and special offers. Users can also monitor how businesses communicate with different consumer profiles, and search by content, keyword and company name.

To access this information, EmailTracker signs up to receive email communications from firms under different consumer profiles. At launch, the service had registered with 2,500 companies.

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