But any business worth its salt must adapt to changing markets ensuring the natural evolution of their business models. So why should DM be any different? Consumers are tired and response has dropped away due to a haphazard approach pioneered by the old behemoths. We have always been diametrically opposed to this methodology and prefer to extol the virtue of 'less is more'. As a result we've continually countered the trend by benefiting companies who are prepared to invest both in their brand's perception and customer understanding through superior data and targeting.
Protecting your brand's credibility and reputation is vital to its ongoing success. Sadly many business opt for the scatter-gun approach in a vain effort to clinch that new business. But customers are savvy, informed and tired of the clutter. Fortunately for us, today's superbrands and niche players have grasped the pleasures of true one-to-one dialogue, understanding the inefficiency of poor data and most importantly, the damage it can to to their profitability.
With a level of data accuracy that is unsurpassed and an average data of just 94 days, Corpdata works closely with many of the world's most prominent companies.