Initially its products were sold in plainly wrapped, unidentified boxes and its advertising shied away from bold headlines describing its function. But by the 70s, the subject was less taboo, and the brand added humour to its ads. One execution featured a teenage girl in a T-shirt bearing the slogan 'Dear Mother Nature: drop dead!'.
In 2003 the underwent a £3.5m overhaul. Now its packs include visuals of underwear, lipstick and flowers, as well as a red dot. The relaunch won a Grand Prix at Marketing's Design Awards in 2004.
Can you name this brand? Email your answer, name and company details to firstname.lastname@example.org. The first randomly selected entry wins a bottle of Champagne.
Last week's winner was Cornelia Closhen of Haven & British Holidays, who correctly identified Clairol Herbal Essences.