Adwatch: The weekly analysis of advertisement recall

Q: Which of the following TV commercials do you remember seeing


Last Brand Agency/TV buyer %


1 (-) B&Q JWT/ZenithOptimedia 76

1= (2) Tesco Lowe/Initiative 76

3= (5) Homebase AMV BBDO/OMD UK 68

3= (4) McDonald's Leo Burnett/OMD UK 68

5 (-) HSBC JWT/MindShare 66

6 (3) Asda Publicis/Carat 61

7 (-) Post Office Publicis/Carat 59

8 (-) Lloyds TSB Rainey Kelly Campbell Roalfe

Y&R/ZenithOptimedia 58

9= (6) Norwich Union Direct AMV BBDO/Brand Connection 57

9= (-) Ford Focus Ogilvy & Mather/MindShare 57

11 (-) Kellogg's children's

range Nickelodeon/MindShare 56

12 (-) Kingsmill JWT/ZenithOptimedia 55

13 (-) Renault Clio Publicis/Carat 54

14= (7) Niquitin CQ WCRS/MediaCom 53

14= (10=) First Direct WCRS/MindShare 53

16= (-) Powergen Rainey Kelly Campbell Roalfe

Y&R/Initiative Media 51

16= (-) Iceland HHCL Red Cell/MediaCom 51

18 (-) Burger King Delaney Lund Knox Warren/Carat 50

19 (-) Lenor Grey London/Starcom Motive 49

20 (-) Kit Kat JWT/MindShare 41

Adwatch research was conducted from 4-6 February by NOP World as part of

a weekly telephone omnibus survey among 493 adults. Copies of the

Adwatch data and analysis are available from Jon Crook at NOP (020 7890


Advertisements were selected by Xtreme Information (020 7575 1800) and

Mediaedge:cia UK (020 7803 2000).


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