Castleford Television show seeks branding agency input

LONDON - The creators of Channel 4's most ambitious makeover show yet, chronicling the regeneration and rebranding of former mining town Castleford in Yorkshire, are looking for marketing agencies to participate.

The Castleford Project is being created by TV production company Talkback and will be broadcast next year.

Fronted by Kevin McCloud of Channel 4's Grand Designs, it will chart the on-going overhaul of Castleford, which began in 2003.

The broadcaster will work with regional, local and national organisations and the local community to redevelop 11 of Castleford's key public spaces.

Talkback is seeking top marketing talent to help with the scheme, including ad agencies and branding consultants. It wants these to pitch ideas for the town on a complimentary basis.

In a process supported by Marketing, agencies will be asked to take part in a competitive pitch, with the winners appearing in the series.

Companies interested in participating should contact David Barrie, the show's executive producer, and answer the questions 'What is the most inspirational town or city you have ever visited, and why does it work?'

Messages should be sent to Talkback Thames, 20-21 Newman Street, London, W1T 1PG.

Further details on the project can be found on the Channel 4 website.

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