UPS has launched its biggest international TV ad campaign to date to promote its global delivery services. The 'Deliver more' ad is fronted by Jean Reno, star of the films Godzilla and Leon, and portrays the firm as integral to everyday life. It will run in 23 countries, and in the UK will air on ITV1, Channel 4, Five and Sky Sports. A second execution will feature a brown UPS delivery vehicle dropping off parcels around the world. The television campaign will be supported by print, outdoor and online activity. In addition, there will be further TV commercials later this year. Reno's appearance marks the first time the delivery company has used a celebrity in its advertising.