It has hired Wasserman Media Group, which brokered Emirates' naming rights deal for Arsenal's new stadium, to secure corporate partnership deals for the area.
The development, which includes a 150,000sqft designer-outlet shopping mall, 140,000sqft sports retail complex and 4224 apartments, is due to launch at the same time as the opening of the national stadium.
Quintain is targeting brands from sectors across a range of sectors, including telecoms and media. It is keen to secure sponsors that can assist in physically creating the development's infrastructure .
Opportunities will also include the chance to back the redeveloped Wembley Arena concert venue.