Public relations: PR leagues Top 100

Rising fee incomes and a spate of mergers suggest the industry is back on the up following a tough 2003.

The PR industry spluttered its way through 2002 and saw little improvement in 2003. But all the signs are that 2004 brought with it a marked improvement in the discipline's health. Indeed, 85% of the consultancies in our league table recorded year-on-year fee income growth, suggesting good cause for a return to optimism.

Yet this does not necessarily mean the PR industry has witnessed a repeat of the heady explosion of business that greeted it at the dawn of the millennium. Moreover, it remains difficult to obtain a full picture of its condition, as the Sarbanes-Oxley Act continues to prevent major players such as Weber Shandwick, Burson-Marsteller and Hill & Knowlton from providing fee income figures for the most recent year.

What can be seen, however, are encouraging signs of a more measured, consistent growth. Both the tables and a recent report by business advisers Willott Kingston Smith and global marketing communications consultant Results go some way to confirming a welcome return in market confidence. The survey revealed that of all the marketing disciplines, the most optimistic income growth expectations come from the public relations sector, with 23% of survey respondents from across the industry who have PR interests believing the medium has the greatest potential for organic growth.

'Clients are looking at how to use their budgets more effectively, and when it works well, PR is the most effective of all marketing disciplines,' claims Kris Thykier, vice-chairman of Freud Communications. 'We are increasingly seeing a shift toward PR achieving creative equality.' The agency saw such a shift translate into a healthy 24% rise in fee income over 2003, buoyed by organic growth from existing clients PepsiCo and Nestle Rowntree, and by the growth in its corporate work, including big wins from Kimberly-Clark and Sony Pictures.

Rising status

PR's status continues to rise as the media fragments.

Furthermore, as members of the public become increasingly marketing-savvy, anecdotal evidence suggests that a more subtle approach to engaging emotions has become key to successful campaigns.

Fleishman-Hillard consumer team director Louisa Jenkins says that such an approach has become a vital force for new clients such as Kenco Coffee and existing clients including Pampers. 'We are now seeing PR receive a bigger slice of the marketing budget, especially for consumer brands,' she says. 'PR can short-cut some of the more direct approaches from other marketing disciplines, and canny marketers are using it in more strategic ways. Our experience over the past year suggests that PR is increasingly becoming the lead creative agency.'

While there may be a clear step toward PR taking the creative lead in accounts, consultancies still have to tread carefully. 'Yes, there is a little more collaboration around the table, but PR agencies need to be careful,' warns Eulogy! managing director Adrian Brady, whose agency posted a 9% increase in fee income. 'Clients are impressed if we can share our knowledge of the full marketing mix, but not so much that they think we are looking to grab another slice of their budget. If you do get a marketing director who buys into PR, they become massive fans. But there are still some issues with them understanding its full effect. As an industry, we still need to convince clients to make the proper investment and that spending money on PR can have an effect on sales and brand awareness,' he adds.

There is a sense that business has picked up for many consultancies over the past year, but providing hard evidence that PR does deliver boosted sales and brand recognition remains a heated topic of debate - and results in some confusion. In October last year, for example, research at seminars at Henley Management College revealed that half of public relations officers cite 'gut feel' as a primary way of evaluating the success of their campaigns, and only 4% of respondents allocate at least 10% of their PR budget to research and evaluation.

Tangible results

On the other hand, an independent Metrica survey of 100 in-house PR managers and directors last year showed that 90% of them are now using media evaluation. With so many different methods of measuring a campaign's success, it is not surprising that there remains pressure on the industry to provide tangible results.

'Evaluation needs to begin earlier,' says Richard Millar, UK managing director of marketing and business development at Hill & Knowlton. 'Agencies need to understand what a client's business objectives are ahead of its communications objectives - then it will become easier to identify how to evaluate the outcomes from the start.' Putting this theory into practice helped the agency achieve growth in 2004, with accounts added from London 2012 and De Beers.

Last year also saw Hill & Knowlton focus on establishing its consumer technology division, and the launch of divisions has not stopped there.

The agency is looking at adding diversity as a practice area later this year. Fishburn Hedges, meanwhile, set up consumer subsidiary Seventy Seven PR at the start of the year, while Consolidated Communications opened a Scottish office and a consumer division to handle new business. Freud Communications is now looking at growing its public affairs division, while August.One Communications shifted its Microsoft business into its tech specialist sister agency Inferno in February, so that it can more easily move its non-tech business forward.

David Gallagher, chief executive of Ketchum London, describes 2004 as a year that marked a turn in both the economy and clients' marketing spend, resulting in the company's third successive year of double-digit growth.

This agency, too, is considering expansion. 'We are looking at extending services such as investor relations and analyst relations into specialist divisions, and are close to making new services available in our new media and entertainment divisions,' he says.

A return to market confidence is further discernible from the spate of mergers and acquisitions in 2004. Gallagher predicts this consolidation will continue as holding companies shop around. The most significant mergers and acquisitions news of 2004 for the PR industry was undoubtedly that of the world's biggest independently owned PR business, Edelman, acquiring consumer consultancy Jackie Cooper PR (JCPR) in May. Edelman, whose fee income rose by 23% to £13.4m in 2004, also expanded its specialist research group Strategy One, opening a London office.

Returning confidence

'There was a certain lack of confidence in the industry until about a year ago,' says Stuart Smith, joint chief executive of Edelman London.

'This acquisition probably sent a signal to the marketplace that it was coming back.'

In addition to the Edelman/JCPR deal, other activity over the past 12 months included Huntsworth Group's acquisition of Grayling, Trimedia and Hudson Sandler, while elsewhere, Golley Slater bought NP. This year has already seen Chime Communications snap up financial shop Grandfield, while Connectpoint has acquired Flent PR.

Consolidation fever among agencies has generated a mixed reaction from in-house directors. 'If a bigger agency is buying up smaller specialist agencies to increase its practice areas, that would appeal to me,' admits Rachel O'Reilly, head of PR at TUI UK. 'If we are looking at expanding our focus in a certain area, for example, I don't have to look for another specialist agency, but can simply turn to a retained one.'

Janice O'Reilly, senior corporate PR manager at the COI - with its coveted agency roster - argues that although agency mergers and acquisitions can bring more experience to an account, the concern is that there may be troubled times as teams settle into a new culture. 'But it is certainly a trend we have experienced, seeing fewer specialist agencies around and more offering a one-stop shop service,' she adds.

A fuller offer is encouraging clients to look at hiring one agency with a raft of expertise to carry out multi-disciplinary briefs. Edelman's appointment by Nutricia UK to promote its Milupa and Cow & Gate brands, for example, resulted in Edelman targeting healthcare professionals for both brands, while JCPR oversees the consumer work. 'Since the acquisition, we have become a PR shop offering a three-pronged service; corporate/B2B/public affairs, healthcare and now consumer, so there is a cross-fertilisation of work,' says Smith.

Consolidated Communications recorded a 6% drop in fee income in 2004 after experiencing a tough first half of the year, but managing director Sarah Robinson explains that plenty of business came through in the second half of the year from clients looking to take a more integrated approach.

'One of our 2004 wins was the Energy Savings Trust, which used to have several agencies, but now has just us working on consumer, B2B and public affairs,' she says.

One of the agency's biggest client additions this year was American Express; three different teams now work on the account, as the brief encompasses issues ranging from personal finance to lifestyle.

As multi-disciplinary briefs thread their way into the industry, requests for PR agencies to generate integrated marketing campaigns are also creeping in, with media fragmentation and crossover of audiences the driving forces.

But is PR the right discipline to take this type of campaign forward?

Cake chief executive Mike Mathieson and board director Greg James - both passionate advocates of integrated marketing - believe it can be. The agency makes its debut in the league tables this year. With new clients Lynx, More! magazine, Coors Fine Light, the Marines and the World Rally Championships joining their portfolio in 2004, plus a place on the COI roster, the two believe an integrated approach makes all elements of communication work harder. Mathieson describes the agency's work for Carling Live 24 as a prime example of where it can be successful. 'We devised a programme of 24-hour non-stop music and worked on the PR for the event, plus the online campaign, the event production and the advertising - every department at Cake was working on it,' he says.

Blue Rubicon managing director Fraser Hardie shares their view that PR can successfully drive integrated campaigns. 'If we can connect themes that work on all levels, these campaigns can be very powerful at taking a client's message or objective forward,' he says. 'Clients increasingly look for this approach.'

Blue Rubicon's success with business wins from BP, Cable & Wireless and Shell, its appointment to the COI roster and organic growth from McDonald's and GlaxoSmithKline, added to investment in staff development, meant the consultancy has had no staff leave in the past two years. Yet this does not alter Hardie's view that the industry is still suffering from a shortage of quality candidates during recruitment, particularly at manager level. 'We are still being affected by people having left the industry after the dotcom crash, and there has been a decline in recruitment standards since then,' he says.

JCPR founding partner Robert Phillips agrees. 'It is still a tight labour market,' he says. 'We believe in strategic hires: if you see someone with real talent, you must grab them.'

There is certainly a temptation to herald a business boom and start popping the champagne corks. The combination of robust mergers and acquisitions activity, solid performances for more than three-quarters of the league table's entries, and clients increasingly considering PR as the lead creative discipline all hint at better times.

But the industry is not quite there yet. Consultancies are still having to work hard to achieve these fee income boosts and big account wins, rather than having business fall into their laps. Nonetheless, it has certainly managed to get back onto steadier ground after a challenging 2003.

TOP PR AGENCIES 1-80

Company Fee income Chng Turnover

2004 2003 (%) 2004

(pounds) (pounds) (pounds)

1 Bell Pott/Good

Relations/Harvard/

Insight 37,421,000 34,468,000 9 90,575,000

2 Citigate 20,634,621 19,715,053 5 124,286,638

3 Edelman 13,493,906 10,935,349 23 20,673,112

4 MediTech Media 9,837,115 8,050,832 22 13,539,345

5 Freud Communications 9,564,982 7,715,190 24 13,108,638

6 The Red Consultancy 8,654,815 7,996,486 8 12,454,263

7 College Hill

Associates 8,613,295 8,583,160 0 10,326,272

8 Grayling 6,854,700 n/a n/a 10,720,300

9 Lewis Communications 6,260,305 5,534,339 13 6,765,559

10 Write Image 5,509,182 4,628,874 19 10,695,494

11 Lansons

Communications 5,502,460 5,188,366 6 6,558,201

12 Consolidated

Communications 4,820,035 5,181,985 -6 6,177,635

13 Lexis Public

Relations 4,679,000 4,020,956 16 6,451,000

14 Portfolio Group 4,461,781 3,782,954 18 4,753,612

15 Golley Slater

Public Relations 4,259,828 2,621,192 63 5,027,436

16 M: Communications 4,223,583 3,060,000 38 4,223,583

17 Bite Communications 4,191,202 3,991,424 5 4,885,266

18 Nelson Bostock

Communications 4,102,489 4,022,728 2 5,642,320

19 August.One

Communications 3,925,415 4,603,478 -15 4,854,466

20 Camargue 3,848,360 3,527,613 9 4,783,455

21 Ruder Finn UK 3,716,712 3,057,083 22 4,863,100

22 Nexus Communications

Group 3,601,000 3,923,000 -8 5,549,000

23 Trimedia UK 3,529,464 3,454,807 2 4,853,072

24 Kaizo 3,427,700 2,821,800 21 3,792,100

25 Cake 3,399,000 3,129,000 9 7,039,000

26 The Big Partnership 3,324,715 2,071,471 61 4,237,926

27 Chandler Chicco

Agency 3,307,868 2,458,621 35 5,108,153

28 Munro & Forster

Communications 3,229,928 3,569,655 -10 5,482,300

29 PPS Group 3,214,609 3,659,845 -12 3,514,683

30 Four Communications 3,166,591 1,834,723 73 3,662,687

31 Citigate

Public Affairs 2,993,057 3,031,508 -1 3,458,655

32 Geronimo

Public Relations 2,928,742 2,826,730 4 4,542,776

33 Exposure 2,892,456 2,319,734 25 12,253,764

34 Galliard Healthcare

Communications 2,802,942 2,464,283 14 4,977,831

35 Penrose Financial 2,586,763 2,384,992 8 2,859,161

36 Ptarmigan Consultants 2,534,230 2,177,166 16 3,826,350

37 Red Door

Communications 2,456,241 1,828,725 34 3,631,831

38 Brahm

Public Relations 2,360,634 2,218,268 6 4,959,417

39 Avenue HKM 2,304,895 2,270,572 2 3,141,000

40 Brands2Life 2,267,357 2,034,126 11 2,267,357

41 Green Issues

Communications 2,109,837 1,613,966 31 2,253,858

42 Hotwire 2,097,109 1,603,624 31 2,953,146

43 Medicom Group 2,095,300 1,667,800 26 3,250,000

44 Shine Communications 2,089,462 1,806,810 16 3,371,485

45 Resolute

Communications 2,082,316 1,088,819 91 1,667,753

46 Attenborough

Associates 2,063,118 1,466,040 41 3,442,158

47 ICAS PR 2,055,674 1,870,496 10 3,301,674

48 AS Biss & Co 2,021,021 1,813,277 11 2,209,708

49 Axicom 2,011,326 1,994,836 1 2,248,199

50 Text 100 Int'l 1,963,689 1,896,042 4 2,578,203

51 BGB Communications 1,933,055 1,847,785 5 2,337,052

52 Atlas Media Group 1,916,629 1,551,020 24 4,086,574

53 Colman Getty PR 1,904,335 1,738,118 10 2,064,335

54 EHPR 1,881,599 2,029,581 -7 3,256,680

55 Media Strategy 1,736,135 924,208 88 1,956,143

56 The SPA Way 1,710,278 1,299,908 32 1,710,278

57 Counsel Public

Relations 1,705,896 1,435,080 19 2,446,344

58 AD Communications 1,682,391 1,588,231 6 2,525,349

59 B2B Communications 1,670,449 1,563,714 7 4,463,117

60 Ecco Public

Relations 1,655,002 1,471,410 12 2,374,627

61 Purple PR 1,646,574 1,468,445 12 2,026,468

62 Haslimann Taylor 1,631,688 1,404,431 16 2,088,528

63 The Whiteoaks

Consultancy 1,607,375 1,356,593 18 1,607,375

64 The Policy

Partnership 1,535,409 945,385 62 1,535,409

65 Noiseworks 1,483,611 1,361,222 9 1,547,319

66 Lawson Dodd 1,480,897 1,453,034 2 1,480,897

67 Camron Public

Relations 1,477,186 1,270,539 16 2,009,155

68 Companycare

Communications 1,444,892 1,415,924 2 1,635,501

69 Frank Public

Relations 1,443,952 1,114,227 30 1,949,267

70 William Murray

Group 1,425,077 792,295 80 1,684,807

71 Berkeley PR

International 1,376,578 1,007,283 37 1,441,937

72 Republic PR 1,376,118 1,451,075 -5 1,892,830

73 Seal Communications 1,361,202 1,135,946 20 3,028,423

74 Rainier PR 1,347,931 1,133,343 19 1,347,931

75 Johnson King 1,324,220 1,320,391 0 1,003,986

76 Spreckley Partners 1,322,615 1,270,655 4 2,414,009

77 Eulogy! 1,309,713 1,196,724 9 1,309,713

78 Virgo Health PR 1,308,443 n/a n/a 1,981,430

79 The ITPR Group 1,294,546 1,284,842 1 1,493,933

80 Midnight

Communications 1,212,280 n/a n/a 1,215,558

 

Company Staff Clients Location

2004 2003 Retainer Project

1 Bell Pott/Good

Relations/Harvard/

Insight 390 371 357 434 London

2 Citigate 225 253 298 251 London

3 Edelman 167 103 39 161 London

4 MediTech Media 157 134 20 n/a London

5 Freud Communications 95 80 59 43 London

6 The Red Consultancy 114 112 55 38 London

7 College Hill

Associates 92 87 144 23 London

8 Grayling 84 n/a 85 184 London

9 Lewis Communications 131 123 142 28 London

10 Write Image 126 113 30 48 London

11 Lansons

Communications 69 57 77 24 London

12 Consolidated

Communications 88 87 38 32 London

13 Lexis Public

Relations 69 62 32 14 London

14 Portfolio Group 58 56 122 157 London

15 Golley Slater

Public Relations 83 43 231 40 Cardiff

16 M: Communications 21 17 28 19 London

17 Bite Communications 61 56 45 31 London

18 Nelson Bostock

Communications 53 52 48 21 London

19 August.One

Communications 49 67 14 12 London

20 Camargue 50 44 48 94 London

21 Ruder Finn UK 50 46 26 20 London

22 Nexus Communications

Group 56 55 86 31 London

23 Trimedia UK 42 45 61 40 London

24 Kaizo 50 41 40 35 London

25 Cake 77 59 14 33 London

26 The Big Partnership 66 36 85 36 Glasgow

27 Chandler Chicco

Agency 31 24 23 3 London

28 Munro & Forster

Communications 59 52 23 11 London

29 PPS Group 38 37 24 110 London

30 Four Communications 33 26 36 20 London

31 Citigate

Public Affairs 37 41 97 50 London

32 Geronimo

Public Relations 41 38 17 5 London

33 Exposure 84 83 109 n/a London

34 Galliard Healthcare

Communications 23 22 21 19 London

35 Penrose Financial 30 28 36 5 London

36 Ptarmigan Consultants 52 46 30 8 Leeds

37 Red Door

Communications 27 23 17 n/a London

38 Brahm

Public Relations 24 22 34 23 Leeds

39 Avenue HKM 30 30 n/a 31 London

40 Brands2Life 35 29 25 6 London

41 Green Issues

Communications 25 19 1 123 Reading

42 Hotwire 31 22 42 20 London

43 Medicom Group 21 20 8 4 Surrey

44 Shine Communications 35 25 24 7 London

45 Resolute

Communications 25 14 13 6 London

46 Attenborough

Associates 33 31 27 8 London

47 ICAS PR 28 28 39 19 London

48 AS Biss & Co 27 25 45 24 London

49 Axicom 20 20 49 n/a London

50 Text 100 Int'l 41 37 26 3 London

51 BGB Communications 35 36 38 24 London

52 Atlas Media Group 26 29 31 47 Leeds

53 Colman Getty PR 26 22 45 53 London

54 EHPR 32 34 15 4 Berks

55 Media Strategy 22 12 18 20 London

56 The SPA Way 22 17 26 27 London

57 Counsel Public

Relations 20 17 19 9 London

58 AD Communications 16 16 33 12 Surrey

59 B2B Communications 21 20 10 3 Surrey

60 Ecco Public

Relations 26 23 16 9 London

61 Purple PR 30 27 36 n/a London

62 Haslimann Taylor 30 25 23 9 West Mids

63 The Whiteoaks

Consultancy 26 32 28 12 Surrey

64 The Policy

Partnership 10 11 12 29 London

65 Noiseworks 21 19 21 5 Berks

66 Lawson Dodd 16 14 16 9 London

67 Camron Public

Relations 26 25 25 6 London

68 Companycare

Communications 25 23 38 17 Reading

69 Frank Public

Relations 22 17 25 27 London

70 William Murray

Group 20 21 21 18 Surrey

71 Berkeley PR

International 30 20 13 4 Berks

72 Republic PR 24 19 22 18 London

73 Seal Communications 34 30 30 12 Birmingham

74 Rainier PR 14 9 34 21 London

75 Johnson King 21 20 18 8 London

76 Spreckley Partners 19 18 27 6 London

77 Eulogy! 16 14 24 2 London

78 Virgo Health PR 18 9 13 1 Surrey

79 The ITPR Group 20 20 29 5 Surrey

80 Midnight

Communications 22 n/a 20 30 Brighton

 

Company

1 Bell Pott./Good Relations/Harvard/Insight

Founded 1997. Chairman Kevin Murray. Member PRCA. Clients include

Vauxhall, MFI, Emirates

2 Citigate

Founded 1999. Chief executive Jonathan Clare. Clients include Yell,

ITV, Premier Foods

3 Edelman

Founded 1967. Joint chief executives Stuart Smith and Nigel

Breakwell. Member PRCA. Clients include AstraZeneca, Microsoft,

Pfizer

4 MediTech Media

Founded 1987. Chairman Stephen Cameron. Clients not disclosed

5 Freud Communications

Founded 1985. Chairman Matthew Freud. Clients include Pizza Hut,

KFC, Nike

6 The Red Consultancy

Founded 1994. Chief executive Mike Morgan. Member PRCA. Clients not

disclosed

7 College Hill Associates

Founded 1989. Chairman Alexander Sandberg. Member PRCA. Clients

include Royal Mail, Tote, Adecco

8 Grayling

Founded 1982. Chief executive Nigel Kennedy. Member PRCA. Clients

not disclosed

9 Lewis Communications

Founded 1995. Chief executive Chris Lewis. Clients include

Salesforce.com, Watchguard, Equant

10 Write Image

Founded 1987. Chief executive Steve Ellis. Clients include

Microsoft, BT, Dell

11 Lansons Communications

Founded 1989. Chief executive Tony Langham. Member PRCA. Clients

include Alliance & Leicester, IFA Promotion, Fidelity Investments

12 Consolidated Communications

Founded 1990. Managing director Sarah Robinson. Member PRCA. Clients

include Cadbury, Budweiser, Zurich

13 Lexis Public Relations

Founded 1992. Chief executive Hugh Birley. Member PRCA. Clients

include Barclays, Unilever, 3

14 Portfolio Group

Founded 1988. Joint managing directors Sheila Gimson and Tony

Martin. Member PRCA. Clients include Detica, Premier Farnell,

Promethean

15 Golley Slater Public Relations

Founded 1958. Chief executive Chris Lovell. Member PRCA. Clients

include The Army, Persimmon, Greggs

16 M: Communications

Founded 2002. Founders Nick Miles and Hugh Morrison. Clients include

Carlsberg, RBS, Ericsson

17 Bite Communications

Founded 1995. Chief executive Clive Armitage. Member PRCA. Clients

include Apple, Samsung, Sun Microsystems

18 Nelson Bostock Communications

Founded 1987. Joint managing directors Roger Nelson and Martin

Bostock. Member PRCA. Clients include Canon, Toshiba, Bacardi

19 August.One Communications

Founded 1999. Managing director Sophie Brooks. Member PRCA. Clients

include Whirlpool, Microsoft, Olympus

20 Camargue

Founded 1987. Managing director Andrew Litchfield. Clients include

Wolseley, TNS, Environment Agency

21 Ruder Finn UK

Founded 1994. Managing director John Preston. Member PRCA. Clients

include Manpower, Johnson & Johnson, Pfizer

22 Nexus Communications Group

Founded 1977. Managing director Jonathon Chote. Member PRCA. Clients

include Muller, Fisher-Price, L'Oreal

23 Trimedia UK

Founded 2001. Chief executives Vikki Stace (UK) and Michael Murphy

(international). Member PRCA. Clients include Diageo, Orange, The

Disney Channel

24 Kaizo

Founded 1999. Chief executive Crispin Manners. Member PRCA. Clients

include NEC-Mitsubishi, UnisUnited, Palm

25 Cake

Founded 1998. Chief executive Mike Mathieson. Clients include

Carling, Nintendo, Reebok

26 The Big Partnership

Founded 2000. Managing director Graham Isdale. Clients include Coors

Brewers, Celador, Scottish Power

27 Chandler Chicco Agency

Founded 1995. Chief executives Bob Chandler, Gianfranco Chicco.

Clients include Botox, Amgen

28 Munro & Forster Communications

Founded 1984. Managing director Julie Flexen. Member PRCA. Clients

include Pfizer Consumer Healthcare, Kellogg, Department of Health

29 PPS Group

Founded 1996. Managing director Nick Keadle. Clients not disclosed

30 Four Communications

Founded 2001. Chairman Chris O'Donoghue. Clients include Cafe Rouge,

British Council, Comet

31 Citigate Public Affairs

Founded 1995. Managing director Warwick Smith. PRCA member. Clients

not disclosed

32 Geronimo Public Relations

Founded 2001. Managing director Karen Harris. Clients include

Department for Education and Skills, Department for Work and

Pensions

33 Exposure

Founded 1993. Managing directors Timothy Bourne and Raoul Shah.

Clients include Diageo, Levi's, PlayStation

34 Galliard Healthcare Communications

Founded 2000. Chairman Marika Freris. Clients include AstraZeneca,

Merck Sharp & Dohme, Roche

35 Penrose Financial

Founded 1998. Managing director Gay Collins. Member PRCA. Clients

include State Street Corporation, AXA Investment Managers, Credit

Suisse Asset Management

36 Ptarmigan Consultants

Founded 1989. Managing director Gordon Forbes. Member PRCA. Clients

include WRAP, Npower, Yorkshire Bank/Clydesdale Bank

37 Red Door Communications

Founded 2000. Managing director Catherine Warne. Clients include

GlaxoSmithKline, Novartis, Bayer

38 Brahm Public Relations

Founded 1987. Joint managing partners Phil Reed and Malcolm Cowing.

Clients include Learndirect, Pets at Home, Virgin Cars

39 Avenue HKM

Founded 2000. Chief executive Joanna Marchant. Clients include

Aventis, GlaxoSmithKline, Pfizer

40 Brands2Life

Founded 2000. Co-founders Giles Fraser and Sarah Scales. Clients

include Ask Jeeves, Cisco Systems, T-Mobile

41 Green Issues Communications

Founded 1998. Managing director Tom Curtin. Clients not disclosed

42 Hotwire

Founded 2000. Joint managing partners Kristin Syltevik and Anthony

Wilson. Member PRCA. Clients include BlackBerry, Duracell, Thales

43 Medicom Group

Founded 2003. Managing director Martin Ellis. Clients include

Pfizer, Eli Lilly, Bristol-Myers Squibb

44 Shine Communications

Founded 1998. Managing director Rachel Bell. Member PRCA. Clients

include Heinz, Paramount, Birds Eye Wall's

45 Resolute Communications

Founded 2001. Founding Directors Anna Korving and Paul Blackburn.

Clients not disclosed

46 Attenborough Associates

Founded 1970. Managing director Nick Attenborough. Clients include

Blockbuster, QVC, Morphy Richards

47 ICAS PR

Founded 1978. Managing director Carl Courtney. Member PRCA. Clients

include Wrigley, Wincanton, Crown Paint

48 AS Biss & Co

Founded 1997. Chairman Adele Biss. Clients include Camelot,

Nationwide Building Society, Premier League

49 Axicom

Founded 1994. Chief executive Julian Tanner. Member PRCA. Clients

include Red Hat, BT, VMware

50 Text 100 International

Founded 1981. Chief executive Aedhmar Hynes; managing director Nick

Giles. Member PRCA. Clients include ARM Holdings, IBM, Bang &

Olufsen

51 BGB Communications

Founded 1991. Managing director Debbie Hindle. Clients include

Sandals, Air Jamaica, ebookers

52 Atlas Media Group

Founded 1993. Managing director Bob Schofield. Clients include

Department of Health, Leeds Teaching Hospitals NHS Trust, National

College for School Leadership

53 Colman Getty PR

Founded 1987. Chief executive Dotti Irving. Clients include JK

Rowling, Nigella Lawson, National Portrait Gallery

54 EHPR

Founded 1982. Non-executive director Elizabeth Hindmarch. Member

PRCA. Clients include Miele, Dulux, Universal Pictures

55 Media Strategy

Founded 1998. Managing director Charles Lewington. Clients include

Intelligent Finance, Capio Healthcare, T-Mobile

56 The SPA Way

Founded (rebranded) 1999. Chairman/chief executive Sara Pearson.

Clients include Le Creuset, Waitrose, English National Ballet

57 Counsel Public Relations

Founded 1969. Managing director Nigel Dickie. Member PRCA. Clients

include Heinz, British Chicken Marketing, Sodexho

58 AD Communications

Founded 1984. Managing director Richard Allen. Member PRCA. Clients

include Kodak, Domino Printing Sciences, Komori

59 B2B Communications

Founded 2000. Chairman Jamie Bryant; joint managing directors

Shirley Braithwaite and John Hay. Clients include InBev UK,

GlaxoSmithKline, Meat & Livestock Commission

60 Ecco Public Relations

Founded 1989. Chairman/director Mike Bawden. Clients include Sony

Computer Entertainment, Xerox, Marconi

61 Purple PR

Founded 1997. Director Fergus Lawlor. Clients include Roberto

Cavalli, Rockstar Games, Ian Schrager Hotels

62 Haslimann Taylor

Founded 1987. Chairman Alison Clark; managing director Bronwen

Eames. Member PRCA. Clients include Taylor Woodrow Developments,

Mitchells & Butlers, Bostik

63 The Whiteoaks Consultancy

Founded 1993. Joint managing directors Bill Nichols and Gill Craig.

Member PRCA. Clients include Autodesk, BT, Thomson

64 The Policy Partnership

Founded 1992. Managing partner Andrew Smith. Clients include

Pinewood Shepperton, OAO Yukos, UPS

65 Noiseworks

Founded 1990. Managing director James Hanson. Clients include Decru,

MyOrigo, Datapulse

66 Lawson Dodd

Founded 1992. Directors Joanna Dodd and Belinda Lawson. Clients

include Barclays Private Equity, Milk Link, Lavazza

67 Camron Public Relations

Founded 1981. Managing director Judy Dobias. Clients include

Selfridges, The Conran Shop, Black & Decker

68 Companycare Communications

Founded 1985. Chief executive Ian McCann. Member PRCA. Clients

include Siemens Communications, EADS, 3M

69 Frank Public Relations

Founded 2000. Chairman Graham Goodkind; managing directors Andrew

Bloch and Nadia Gabbie. Member PRCA. Clients include Unilever, Sara

Lee, Emap

70 William Murray Group

Founded 1987. Managing director Karen Browne. Clients include

Which?, Food Standards Agency

71 Berkeley PR International

Founded 1988. Chief executive Chris Hewitt. Clients include

Federation Against Software Theft, Surfcontrol, Hummingbird

72 Republic PR

Founded 1997. Joint managing directors Jane Howard and Deborah

Lewis. Member PRCA. Clients include British Maritime Technology,

Kimberly-Clark, Enterprise Rent-A-Car

73 Seal Communications

Founded 1984. Managing director Steven Dann. Member PRCA. Clients

include Aston Villa, Virgin Trains, Pasta King

74 Rainier PR

Founded 1998. Managing director Steve Earl. Clients include Toshiba,

Telewest, Camcon

75 Johnson King

Founded 1992. Managing director Mike King. Member PRCA. Clients

include Alcatel, Sophos, Enterprise Ireland

76 Spreckley Partners

Founded 1983. Chairman Mike Spreckley. Clients include Henkel

Consumer Adhesives, Nestle, Sanyo

77 Eulogy!

Founded 1996. Managing director Adrian Brady. Member PRCA. Clients

include Royal Mail, Virgin Radio, MUTV

78 Virgo Health PR

Founded 2003. Joint managing directors Sarah Matthew and Angie

Wiles. Clients include GlaxoSmithKline, AstraZeneca, Eli Lilly

79 The ITPR Group

Founded 1990. Chairman Bob Dearsley; managing director Ashley Carr.

Clients include Exchequer Software, Philips Business Communications,

dunnhumby

80 Midnight Communications

Founded 1995. Managing director Caraline Brown. Member PRCA. Clients

include Fujifilm, Reed Business Information, Notting Hill Carnival

Source: PR Week

 

 

TOP PR: SARBANES-OXLEY-AFFECTED AGENCIES

Group Company Year end Gross income Turnover

The Band and The Band and 31/7/04 5,531,380 6,940,486

Brown Group Brown Group

Euro RSCG Biss Euro RSCG Biss 31/12/03 5,314,358 8,779,825

Lancaster Lancaster

The Maitland 31/12/03 5,860,304 6,740,274

Consultancy (1)

CGI Brandsense 31/12/03 2,895,541 4,300,008

Total 14,070,203 19,820,107

Pleon UK Pleon UK (1) 31/12/03 2,431,205 3,807,572

Buchanan Buchanan Comms 31/12/03 5,067,481 5,772,065

Communications

Porter Novelli Porter Novelli 31/12/03 11,447,519 14,631,686

Limited

Financial Financial 31/12/03 18,637,000 21,078,000

Dynamics Dynamics (1)

FD International 31/12/03 n/a n/a

Total 18,637,000 21,078,000

Fishburn Hedges Fishburn Hedges 31/12/03 11,365,927 15,243,875

Boys Williams(1)

Golin Harris Golin Harris 31/12/03 2,768,000 4,742,000

International International(1)

Weber Europe*(2) 31/12/03 1,686,000 1,946,000

Total 4,454,000 6,688,000

GCI/APCO GCI London 30/9/03 5,434,902 8,962,446

GCI Financial 30/9/03 303,345 440,121

Group (3)

GCI Healthcare 30/9/03 1,159,807 1,733,142

APCO UK 30/9/03 3,164,719 4,028,949

Total 10,062,773 15,164,658

Harrison Cowley Harrison 31/12/03 5,114,325 5,830,311

Cowley (1)

Hill & Knowlton Hill & 31/12/03 22,306,000 33,557,000

Knowlton (1)

Ketchum Ketchum 31/12/03 12,777,036 23,498,142

Staniforth Staniforth 31/12/03 3,460,982 5,615,733

Communications formerly TCG

The Shire Shire Health 31/12/03 412,100 n/a

Health Group Grp (4)

Shire Health 31/12/03 2,116,346 2,707,159

London

Shire Health 31/12/03 3,562,722 5,365,197

International

Total 6,091,168 8,072,356

Weber Shandwick Weber Shandwick 31/12/03 15,335,000 26,178,000

Acclaro Int'l(5) 31/12/03 21,000 32,000

Weber Shandwick 31/12/03 2,912,127 4,140,175

Technology (1)

Total 18,268,127 30,350,175

 

Group Company Staff costs Employees

The Band and The Band and 3,030,599 77

Brown Group Brown Group

Euro RSCG Biss Euro RSCG Biss 2,868,807 67

Lancaster Lancaster

The Maitland 2,912,680 34

Consultancy (1)

CGI Brandsense 1,504,173 33

Total 7,285,660 134

Pleon UK Pleon UK (1) 1,870,260 30

Buchanan Buchanan Comms 2,720,717 34

Communications

Porter Novelli Porter Novelli 7,069,599 137

Limited

Financial Financial 12,157,000 132

Dynamics Dynamics (1)

FD International 454,000 5

Total 12,611,000 137

Fishburn Hedges Fishburn Hedges 6,632,948 97

Boys Williams(1)

Golin Harris Golin Harris 1,347,000 34

International International(1)

Weber Europe*(2) 881,000 19

Total 2,228,000 53

GCI/APCO GCI London 3,173,188 80

GCI Financial 241,223 3

Group (3)

GCI Healthcare 565,828 15

APCO UK 1,955,725 36

Total 5,935,964 134

Harrison Cowley Harrison 2,973,333 89

Cowley (1)

Hill & Knowlton Hill & 12,200,000 262

Knowlton (1)

Ketchum Ketchum 6,517,755 132

Staniforth Staniforth 1,820,639 51

Communications formerly TCG

The Shire Shire Health n/a 0

Health Group Grp (4)

Shire Health 1,715,350 44

London

Shire Health 1,066,425 28

International

Total 2,781,775 72

Weber Shandwick Weber Shandwick 11,126,000 255

Acclaro Int'l(5) n/a n/a

Weber Shandwick 1,629,812 30

Technology (1)

Total 12,755,812 285

Source: PR Week (1) Figures include turnover and gross income from

outside the UK. (2) On 1 January 2004, the operations of Weber Europe

and Golin Harris International were merged under the Weber Europe

trading name. (3) The company ceased to trade with effect from 30 April

2003. (4) This is a holding company. (5) The company lost its only

contract in early 2004 and ceased to trade.

THE SARBANES-OXLEY EFFECT

For agencies affected by the US Sarbanes-Oxley Act, which restricts the financial information that firms are allowed to make public, we have used Companies House data provided by Willott Kingston Smith. In most cases, the latest data available was for the 2003 financial year. No financial information was available for the following companies: Burston Marsteller, Cohn & Wolfe, Manning Selvage & Lee and Ogilvy. Fleishman-Hillard is also not included, owing to a change in its year-end date.

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