Cancer Research UK to open specialist outlets

Cancer Research UK is to launch two store formats covering the premium goods and entertainment categories, as it seeks to reaffirm its dominance in the high-street charity sector.

The stores will still be badged Cancer Research, but one will stock designer clothing and homewares, while the other will sell music, books and computer games.

The clothing stores have been refurbished to reflect their high-end market and will offer an alterations service. They will be situated in Chichester, Henley, and Wilmslow in Cheshire, with the locations chosen on the basis of local donation trends as well as purchasing.

The first of the entertainment stores, which will feature listening posts, will open in Newcastle, followed by a second in Headington in Oxfordshire.

Cancer Research UK is also planning to introduce a stamp-based loyalty card. Customers will be awarded one stamp for every £10 spent in its premium stores and every £5 spent in its entertainment outlets. Shoppers will be given a £10 voucher for every 10 stamps they collect.

Last year Cancer Research UK launched Wishes, a chain of card and gift shops intended to compete against stores such as Clinton Cards and Paperchase (Marketing, 9 June 2004).

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