Euro RSCG Wnek Gosper has unveiled its raciest commercial yet for the
Peugeot 306, featuring the erotic memories of a young mother and father.
The ad, which breaks on Friday for an initial six-week run, is supported
by a pounds 3 to pounds 4 million spend.
It opens on a young brother and sister playing in a sunny garden,
dressed as a devil and an angel respectively. It is morning and the film
cuts to their parents lying drowsily in bed. The caption, ‘remember
when’, appears on screen, followed by a sequence that reminisces about
the parents’ private life.
Their treasured moments include kissing under water, making love in a
car and being caught by a policeman and the husband aiming a water
pistol at his wife as she parades about in a red rubber outfit.
Their recollections are interspersed with scenes of the children
playing. The children then sneak up a staircase and the parents look
panic stricken as the viewer is led to believe that the children are
about to burst in on them.
But the children are staying at their grandparents house. A second
caption, which follows on from the original ‘remember this’, reads ‘to
pick up the children’, revealing that the parents’ panic is because they
have to rush to collect their offspring.
As the family drive home in their Peugeot 306, the boy gets his water
pistol out, his action provoking a wry smile of recognition from his
The ad was written by Mark Wnek, art directed by Oliver Cramphorn and
directed by Peter Smillie, who also directed the ‘search for the hero’
spot for the Peugeot 406.
Media planning and buying are by Mediapolis - the media agency formed
last month by Mediastar and the media buying department of Young and