DIARY: I’m only a punter but...

If I get another bloody ‘Private and Confidential’ letter from new business getters I have never heard of, or a ‘Strictly Private’ missive from recruitment firms I don’t need, or any more ‘Addressee Only’ bumf from estate agents, accountants or consultants, I will report the lot of them to the Data Protection Registrar, the IPA, the DMA, the ASA and any other organisation vainly attempting to introduce acceptable standards of advertising practice.

If I get another bloody ‘Private and Confidential’ letter from new

business getters I have never heard of, or a ‘Strictly Private’ missive

from recruitment firms I don’t need, or any more ‘Addressee Only’ bumf

from estate agents, accountants or consultants, I will report the lot of

them to the Data Protection Registrar, the IPA, the DMA, the ASA and any

other organisation vainly attempting to introduce acceptable standards

of advertising practice.



I’m pretty sure that consumer research has shown that Mr and Mrs Average

won’t tolerate this sort of approach and for years have been so

irritated by it that the direct marketing industry has dropped the

practice. Why hasn’t the business-to-business lot cottoned on?



How dare they assume that their unprompted, unsolicited and unwanted

letters deserve my private attention - over the genuine job offers I

get, letters from my bank manager and the special catalogues I get at

home?



OK, I’m a sucker to open them - certainly, the moment I realise that

it’s a ruse to get the boring stuff into my important hands, I bin the

contents regardless of the message within.



But instead of stimulating a passing interest in a relevant, well

delivered mail-shot without the scream of ‘Private’, I am left with

genuine ill-will towards these timewasters, a resolve to be rude about

them at every opportunity and an active discrimination against the use

of their services or their people.



Send your rants to Belinda Archer, Campaign, 174 Hammersmith Road,

London W6 7JP



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