The Euro RSCG communications group has pulled out of telemarketing in
the UK, selling the name and assets of its Slough offshoot,
Telemarketing Link (TML), to BPS Teleperformance.
BPS is one of the UK’s top 20 telemarketing bureaux, with a 1995
turnover of pounds 1.9m and a client list which includes Canon and
Commercial Union. It is owned by the French group Teleperformance, one
of the industry’s world leaders, with a pounds 52m turnover in 1995.
The deal comes amid forecasts of major changes in the industry as
clients demand bigger facilities and international expertise (see
supplement with this issue).
Mitre, the leading UK player, which owns Merit Direct and Decisions, is
expected to merge with the US company Sitel in September. And the US
company Matrixx will shortly announce a major expansion of its
TML’s managing director Tina Stanley has left the company. BPS plans to
expand the operations side at TML, but has closed the sales and admin