ADVERTISING & PROMOTION: Euro RSCG pulls plug on telemarketing in the UK

The Euro RSCG communications group has pulled out of telemarketing in the UK, selling the name and assets of its Slough offshoot, Telemarketing Link (TML), to BPS Teleperformance.

The Euro RSCG communications group has pulled out of telemarketing in

the UK, selling the name and assets of its Slough offshoot,

Telemarketing Link (TML), to BPS Teleperformance.



BPS is one of the UK’s top 20 telemarketing bureaux, with a 1995

turnover of pounds 1.9m and a client list which includes Canon and

Commercial Union. It is owned by the French group Teleperformance, one

of the industry’s world leaders, with a pounds 52m turnover in 1995.

The deal comes amid forecasts of major changes in the industry as

clients demand bigger facilities and international expertise (see

supplement with this issue).



Mitre, the leading UK player, which owns Merit Direct and Decisions, is

expected to merge with the US company Sitel in September. And the US

company Matrixx will shortly announce a major expansion of its

Newcastle-on-Tyne subsidiary.



TML’s managing director Tina Stanley has left the company. BPS plans to

expand the operations side at TML, but has closed the sales and admin

departments.



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