British Sky Broadcasting is unlikely to succeed in its attempt to
force the ITV network to be part of its digital TV offering.
The Independent Television Commission has bowed to pressure from ITV and
agreed to seek legal advice about the situation.
However, sources believe that BSkyB has no case and the ITC is merely
seeking to confirm this.
A source closely involved with the case said: ’The ITC believes ITV is
entitled to decline to go onto the digital platform, but it would be
useful to have legal confirmation.’
Sky has been pressing for the government to force ITV to be part of its
digital service when it launches later this year. ITV is resisting
because it has invested in digital terrestrial through British Digital
Broadcasting and believes Sky is attempting to strangle DTT at birth
(Marketing, June 18).
Richard Eyre, chief executive of ITV, said: ’The government gave us a
platform in DTT which it invited us to prioritise.’