MEDIA: ITC pulled into digital TV clash

British Sky Broadcasting is unlikely to succeed in its attempt to force the ITV network to be part of its digital TV offering.

British Sky Broadcasting is unlikely to succeed in its attempt to

force the ITV network to be part of its digital TV offering.



The Independent Television Commission has bowed to pressure from ITV and

agreed to seek legal advice about the situation.



However, sources believe that BSkyB has no case and the ITC is merely

seeking to confirm this.



A source closely involved with the case said: ’The ITC believes ITV is

entitled to decline to go onto the digital platform, but it would be

useful to have legal confirmation.’



Sky has been pressing for the government to force ITV to be part of its

digital service when it launches later this year. ITV is resisting

because it has invested in digital terrestrial through British Digital

Broadcasting and believes Sky is attempting to strangle DTT at birth

(Marketing, June 18).



Richard Eyre, chief executive of ITV, said: ’The government gave us a

platform in DTT which it invited us to prioritise.’



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