The company, founded five years ago, has seen a dramatic rise in interest in such initiatives over the past 12-18 months, with global attention focused on worldwide developments such as the Kyoto Protocol.
The relaunch aims to make the distinction that the company is a professional organisation, not a charity, and to communicate its services. It advises companies on how they can reduce emissions and calculates how many trees need to be planted to offset the carbon dioxide their activities produce.
The rebrand will include a name change and a logo designed by branding agency Lambie-Nairn, which has also created visual properties to be used across all The CarbonNeutral Company's marketing materials, from direct marketing to a website.
Intelligent Marketing is working with Lambie-Nairn on the company's below-the-line communications, including all launch materials, while Pepper Corporation has built the website.
The CarbonNeutral Company brand launches on 14 September, as does The Carbon Disclosure Project, a secretariat on the business implications of climate change, launches its annual Carbon Disclosure Report.
The carbon-reduction sector is growing due to concern from the public and investors as to how companies operate, with share prices and product sales being influenced by an increasingly environmentally conscious public.
In January 2005 the European Union Greenhouse Gas Emission Trading Scheme was set up to help member states comply with the Kyoto Protocol.