Tesco replies in retailer war with holiday offering

Tesco has announced plans to give away up to pounds 1.5m worth of holidays this summer, raising the stakes in the promotional war between the big two supermarkets.

Tesco has announced plans to give away up to pounds 1.5m worth of

holidays this summer, raising the stakes in the promotional war between

the big two supermarkets.

Rival Sainsbury’s recently announced a series of holiday promotions

including an offer of pounds 100 discounts on holidays booked at First

Choice, British Airways Holidays, Sovereign and Crystal.

Tesco’s six-week promotion, which offers 2000 prizes, is one of its

biggest yet, ranking alongside its Skoda car giveaway at the end of last


It will mail nine million Clubcard members a mini ’passport’ printed

with a number, which customers check against a second number which will

appear on their till receipt.

Stores will also display winning numbers weekly in-store for Clubcard

holders who have made purchases that week, while national newspaper and

internet advertising and in-store marketing will support the launch.

Butlins, Haven, Stakis, Hilton, Panorama and Airtours will provide the

prizes for one week of the promotion each.

The tie-ups follow Tesco’s ongoing deal with Going Places, announced at

the end of April. Clubcard members now receive one point for every pound

spent on holidays booked through Going Places.


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer
Mumsnet admits users' emails and passwords accessed via Heartbleed bug