Adwatch: The weekly analysis of advertisement recall

Q: Which of the following TV commercials do you remember seeing recently? Last Brand Agency/TV buyer % week 1 (-) Argos Euro RSCG London/MindShare 71 2 (-) DFS Phillipson Ward Longworth Camponi/ 66 Brilliant Media 3= (-) Nationwide Leagas Delaney/Mediaedge:cia 57 3= (-) Kellogg's Corn JWT/MindShare 57 Flakes 5 (-) Peugeot 307 Euro RSCG London/OMD UK 56 6 (-) Kellogg's Crunchy JWT/MindShare 50 Nut Corn Flakes 7 (-) Burger King Delaney Lund Knox Warren/Carat 49 8= (-) Currys M&C Saatchi/Walker Media 48 8= (-) Flora Pro-Activ Milk Bartle Bogle Hegarty/MindShare 48 10 (-) Norwich Union Direct Abbott Mead Vickers BBDO/ 47 Brand Connection 11 (-) Comet Saatchi & Saatchi/ZenithOptimedia 46 12= (-) Daz Leo Burnett/Starcom 39 12= (-) Knorr Vie JWT/MindShare 39 12= (-) Olay Total Effects Saatchi & Saatchi/Starcom 39 15 (-) Nestle Shreddies McCann-Erickson/Universal McCann 38 16= (-) Nivea for Men FCB London/Carat 36 16= (-) Fairy Liquid Grey London/Starcom 36 18 (-) Archers Vea Mother/Carat 35 19 (-) Dettol Multi- JWT/OMD UK 32 Action 4-in-1 20 (7) B&Q JWT/ZenithOptimedia 28 Adwatch research was conducted from 8-11 September by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact sue.homeyard@tns-global.com (020 7868 6602). Advertisements were selected by Xtreme Information (020 7575 1800) and Mediaedge:cia UK (020 7803 2000).

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