- Anyone looking for a handy business icebreaker could do worse
than copy direct-marketing agency Tullo Marshall Warren, where visitors
rarely fail to ask: ’What is that thing in your reception?’
The agency’s premises in London’s Kings Road have a shop-window frontage
used as both a reception and a gallery for what creative director Paul
Tullo calls ’challenging pieces of art’.
People often come in off the street to view - and even buy - the
exhibits, which currently include work by painter Charlotte Hodes and
sculptor Anna Downer.
But while Downer’s glass, wire and steel portrayals of the human body
are attracting attention, the shock waves are nothing compared with
those generated by the sculpture of a half-human, half-canine figure
called ’Dogboy’, recently bought by a passerby.
Tullo makes the space available to anyone whose artistic skills can make
jaws drop. He says: ’By displaying work at the cutting edge of
contemporary art we can challenge people’s perceptions about art and
stimulate them to think and talk about creativity.’
So far, he has not ventured into the arena of dissected sheep and heads
made from frozen blood, but says he’d love the chance.
Whether this is quite the sort of creativity clients expect from a DM
agency is debatable.
- What is it about raisins? In the same week Whitworths sent out a press
release announcing that its new web site revealed ’where raisins
originate and what makes them different from sultanas’ (we would have
visited but weren’t sure we could cope with the excitement), Mix has
received news of one of the strangest ever bits of on-pack product
In some far-flung regions of its empire SunMaid offers this suggestion
on raisin packs: ’Why not try tossing over your favourite breakfast
cereal?’ Or over Whitworths’ web site, perhaps?
- Well done PR firm Marketforce Communications, which won one of the
most nerve-wracking pitches of the year. Its client? The Chartered
Institute of Marketing.