MARKETING MIX: Self-promotion down to a fine art

- Anyone looking for a handy business icebreaker could do worse than copy direct-marketing agency Tullo Marshall Warren, where visitors rarely fail to ask: ’What is that thing in your reception?’

- Anyone looking for a handy business icebreaker could do worse

than copy direct-marketing agency Tullo Marshall Warren, where visitors

rarely fail to ask: ’What is that thing in your reception?’

The agency’s premises in London’s Kings Road have a shop-window frontage

used as both a reception and a gallery for what creative director Paul

Tullo calls ’challenging pieces of art’.

People often come in off the street to view - and even buy - the

exhibits, which currently include work by painter Charlotte Hodes and

sculptor Anna Downer.

But while Downer’s glass, wire and steel portrayals of the human body

are attracting attention, the shock waves are nothing compared with

those generated by the sculpture of a half-human, half-canine figure

called ’Dogboy’, recently bought by a passerby.

Tullo makes the space available to anyone whose artistic skills can make

jaws drop. He says: ’By displaying work at the cutting edge of

contemporary art we can challenge people’s perceptions about art and

stimulate them to think and talk about creativity.’

So far, he has not ventured into the arena of dissected sheep and heads

made from frozen blood, but says he’d love the chance.

Whether this is quite the sort of creativity clients expect from a DM

agency is debatable.

- What is it about raisins? In the same week Whitworths sent out a press

release announcing that its new web site revealed ’where raisins

originate and what makes them different from sultanas’ (we would have

visited but weren’t sure we could cope with the excitement), Mix has

received news of one of the strangest ever bits of on-pack product


In some far-flung regions of its empire SunMaid offers this suggestion

on raisin packs: ’Why not try tossing over your favourite breakfast

cereal?’ Or over Whitworths’ web site, perhaps?

- Well done PR firm Marketforce Communications, which won one of the

most nerve-wracking pitches of the year. Its client? The Chartered

Institute of Marketing.


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