Star Trek film link to Tesco PC enterprise

German technology firm Siemens will use Star Trek branding to sell its latest Xpert PC package in Tesco stores as part of an agreement with Hollywood studio Paramount Pictures. The branding will coincide with the release of the ninth Star Trek film, called Insurrection, in mid-December.

German technology firm Siemens will use Star Trek branding to sell

its latest Xpert PC package in Tesco stores as part of an agreement with

Hollywood studio Paramount Pictures. The branding will coincide with the

release of the ninth Star Trek film, called Insurrection, in

mid-December.



The computers will sell through 73 Tesco stores from this week and

include a Star Trek game and a headset for players. Siemens hopes that

the movie tie-in and games package will attract families and first-time

buyers of PCs.



Tesco, which has sold cut-price Siemens computers since July, is now

considering selling computers at more of its 660 UK stores.



Andrew Humphries, business development PC manager at Siemens Computer

Systems, said: ’Customers know they can trust the Siemens and Tesco

brands.



We have brought together the best hardware and software on the market

from Intel, Microsoft and Microprose.’



As part of the deal with Siemens, Tesco will sell the software

separately from the PC package at its petrol forecourts.



The launch of Siemens’ latest cut-price package coincides with criticism

from manufacturers that UK retailers are over-pricing PCs. The Office of

Fair Trading is deciding whether to investigate.



Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Oasis #springasmile digital campaign gets people doing good deeds
Coca-Cola: 'Don't approach bloggers with a fait accompli'
Tesco CMO Matt Atkinson: 'It is so important not to stereotype mothers'
McDonald's gives Ronald a new look ahead of global 'Fun times' social media push
In pictures: BrewDog opens first craft beer shop BottleDog for 'beer aficionados'
Facebook ad revenue leaps $1bn as it invests in targeting
Malteser or Maltesers? Mars takes Hershey trademark dispute to court
Apple Q2 profits top $10bn as iPhone sales soar
Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Tom of Finland's 'homoerotic' drawings made into stamps
Toyota achieves the impossible by calming angry Roman drivers
YouTube reveals user habits to appeal to 'older' marketers