MARKETING MIX: Pen portrait - A straight-talking Lancastrian, Mandy Pooler became chief executive of MindShare, the merged WPP media shop, earlier this year. Our graphologist had no idea who she was, however, when she examined her handwriting

Hmmm, this one is very matter of fact I must say! The words ’direct’, ’uncompromising’ and ’consistent’ sprang to mind. The writing is simplified but not abbreviated ... which mirrors the writer’s priorities ... haste without waste.

Hmmm, this one is very matter of fact I must say! The words

’direct’, ’uncompromising’ and ’consistent’ sprang to mind. The writing

is simplified but not abbreviated ... which mirrors the writer’s

priorities ... haste without waste.

Pressure is on the down strokes, akin to her throwing down the


This is someone who isn’t afraid to issue a challenge but what she is

most likely to be challenging is the status quo rather than the Black


Achieving what has not yet been achieved is a prime target of her


Her graphology chart shows extremes in all areas except for her basic

personality which is extremely centralised (ie stable). The reason she

can attempt the ’impossible’ is that underneath it all she is a pretty

laid-back lady whose personal priorities transcend things like

personality conflicts. She is able to gets on with what matters to


This is a survivor.


’The thing about haste without waste is certainly me and I do like to

challenge the status quo. I’m not sure I understand the comment about

the Black Knight - I’ve never though of Martin Sorrell in that way

before, although he would probably say that I’m not afraid to challenge

him either!

I am laid-back and I recognise myself in the comment about extremes.

I do hope I’m a bit more fun than this analysis makes me seem. Finally,

in this business it’s good to know that she thinks I’m going to be

around for a while!’

Diane Simpson, a founder member of the British Institute of

Graphologists, has written three books about handwriting analysis. She

has devised a chart enabling her to analyse - in just 15 minutes - 18

key measurements of handwriting.

A member of the Appeal Council of the Psychiatry Research Trust, Diane

is also an acclaimed after-dinner speaker.

Her number is 01244 390681.


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