MARKETING MIX: ’Clinton’ likes his column inches

Marketing has long prided itself on the looks, charm and considerable sexual prowess of its readership. Mix’s first glance at the picture (right) seemed to confirm what we had long suspected - that Bill Clinton, leader of the world’s last superpower, is a subscriber!

Marketing has long prided itself on the looks, charm and

considerable sexual prowess of its readership. Mix’s first glance at the

picture (right) seemed to confirm what we had long suspected - that Bill

Clinton, leader of the world’s last superpower, is a subscriber!



While this is a man who is fully clued up when it comes to personal

service and one-to-one communication, his brand image has been slightly

tarnished lately.



Sadly, however, it turns out that the chap above is Tim Waters, Bill

Clinton lookalike. He hit London recently to film a cinema ad for

Gremlin Interactive’s Nintendo 64 game Body Harvest.



In the game, ’Clinton’ warns of the imminent arrival of an alien

invasion.



As the speech concludes, a girl’s hand is seen rising from behind the

podium.



It’s always good to hear of an agency which maintains a healthy

disrespect for its clients. Cue marketing consultancy Manifesto, which

was recently challenged to a ’friendly’ football match by client Yellow

Pages.



Manifesto secured a resounding 3-1 win with two goals scored in the

second half. Indeed, such was the agency’s enthusiasm - or should that

be competitiveness - that it fielded 12 of its 15-strong squad for the

first ten minutes of the game.



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