UK food brands call for end to salt cuts

The UK's leading food manufacturers have warned the government that efforts to slash salt levels in food may prove counter-productive.

Gavin Neath, president of the Food and Drink Federation (FDF) and chairman of Unilever UK, said the industry was near a point where it could not make fresh cuts in salt levels.

He warned that further moves could spark a consumer backlash and lead to foreign imports flooding the market with salted products.

However, the campaigning group Consensus Action on Salt and Health said the industry's arguments were based on commercial imperatives not health concerns.

The FDF, whose members include Nestle and Coca Cola, unveiled a study of the impact of its Food and Health Manifesto, launched in September 2004, which set out a series of commitments on reducing levels of salt, sugar and fat, and introducing smaller portions.

It revealed that 36% of products contain less salt than in 2004 and 56% are now offered in more than one size, although these include 'sharing' or family packs.

Health campaigners accuse the industry of being sluggish over portion sizes, saying groups such as Cadbury continue to develop bigger bars and packs in the guise of 'sharing sizes'.

The FDF plans a consumer awareness campaign next year, in partnership with the Department of Health, to promote healthy eating.


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage