Adwatch: The weekly analysis of advertisement recall

Q: Which of the following TV commercials do you remember seeing recently? Last Brand Agency/TV buyer % week 1 (-) Specsavers In-house/Mediaedge:cia 66 2 (-) Bassett's Euro RSCG London/Starcom 61 3 (-) T-Mobile Saatchi & Saatchi/Universal McCann 56 4 (-) Ford Focus Ogilvy & Mather/MindShare 40 5= (-) Bold 2-in-1 Grey London/Starcom 35 5= (11) Comet Saatchi & Saatchi/ZenithOptimedia 35 7 (-) Heat Quiet Storm/OMD UK 33 8 (-) Tesco Lowe/Initiative 32 9 (-) PC World M&C Saatchi/Walker Media 31 10 (-) Reebok mcgarrybowen/Manning Gottlieb OMD 30 11 (-) Homebase Abbott Mead Vickers BBDO/MindShare 25 12 (-) T-Zone Euro RSCG London/Media Insight 19 13 (-) Closer DDB London/OMD UK 17 14= (-) Reveal Clemmow Hornby Inge/Initiative 16 14= (-) Mercedes-Benz B-Class Campbell Doyle Dye/BJK&E 16 16 (-) Halfords M&C Saatchi/Walker Media 14 17 (-) News of the World Euro RSCG London/Carat 13 18 (-) Barbie fragrance Boxer, LA Consultancy/MindShare 10 19 (-) The Independent Walsh Trott Chick Smith/ Media Planning Group 7 Adwatch research was conducted from15-18 September by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact sue.homeyard@tns-global.com (020 7868 6602) Advertisements were selected by Xtreme Information (020 7575 1800) and Mediaedge:cia UK (020 7803 2000).

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