Whitbread is to launch the latest executions in its ’How
Refreshing, How Heineken’ campaign next week.
The new ads are part of a pounds 14m marketing package for the brand,
which includes an pounds 8m media spend.
Three new ten-second ads by Lowe Howard-Spink feature pub stereotypes,
childbirth and sports fans. In one, a young man asks an old man at the
bar if he has any war stories. He replies, ’No’.
In another a woman calmly gives birth to her child while reading a
magazine, and in the final one, two Scottish football fans wish England
luck before a game. Each ends with the line, ’How Refreshing, How
Heineken introduced the line in August last year, dropping, ’Heineken
refreshes the parts other beers cannot reach’, which it had used for 24