The Northern Ireland Tourist Board has been dealt a further marketing
blow by the departure last week of marketing director Peter Lavery.
Lavery, who left to ‘follow up on several business ideas’, will act as
an advisor for the NITB on the Oversees Tourism Marketing Initiative,
(OTMI), until a replacement is found.
It is a second setback to the NITB’s marketing campaign, which has been
hit by the end of the IRA ceasefire.
A pan-Ireland advertising campaign, now running in the UK through the
OTMI, had to be put on hold for two weeks after the recent spate of IRA
bombings in London.
But the NITB remains in discussion with the Irish Tourist Board/Bord
Failte, over the politically sensitive plan to create an all-Ireland
brand to sell to international tourists.
The tourist board says it is currently looking for a replacement for
The new appointment will include responsibility for marketing, sales and