Adwatch: The weekly analysis of advertisement recall

Q: Which of the following TV commercials do you remember seeing recently? Last Brand Agency/TV buyer % week 1 (-) British Gas Clemmow Hornby Inge/Carat 71 2 (-) Churchill EBP/MediaCom 69 3 (-) DFS Phillipson Ward Longworth Camponi/ 65 Brilliant Media 4 (-) Kellogg's Special K JWT/MindShare 51 5= (-) Yakult Wieden & Kennedy/M2M 47 5= (-) Asda - George Publicis/Carat 47 7= (-) Privilege M&C Saatchi/MediaCom 44 7= (-) NiquitinCQ WCRS/MediaCom 44 9 (-) Capital One DDB London/Starcom Mediavest 42 10 (-) Surf Tropical Bartle Bogle Hegarty/MindShare 41 11= (-) Pizza Hut Wieden & Kennedy/Starcom 40 11= (9) 3 WCRS/MindShare 40 13 (-) Tesco Lowe/Initiative 39 14= (-) Saab 9-3 Lowe Brindfors/Initiative 38 14= (-) McVitie's Cookies Publicis/Starcom 38 16= (-) Barclays Bartle Bogle Hegarty/Starcom 30 16= (-) Mars Abbott Mead Vickers BBDO/ 30 ZenithOptimedia 18 (-) Cadbury's Mini Rolls DDB London/Universal McCann 29 19 (-) Red Bull Kastner & Partners/AMS Media 27 20= (-) Boots Mother/MediaCom 23 20= (15) Vodafone JWT/OMD UK 23 Adwatch research was conducted from 29 September-3 October by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact (020 7868 6602). Advertisements were selected by Xtreme Information (020 7575 1800) and Mediaedge:cia UK (020 7803 2000).


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


Oasis #springasmile digital campaign gets people doing good deeds
Coca-Cola: 'Don't approach bloggers with a fait accompli'
Tesco CMO Matt Atkinson: 'It is so important not to stereotype mothers'
McDonald's gives Ronald a new look ahead of global 'Fun times' social media push
In pictures: BrewDog opens first craft beer shop BottleDog for 'beer aficionados'
Facebook ad revenue leaps $1bn as it invests in targeting
Malteser or Maltesers? Mars takes Hershey trademark dispute to court
Apple Q2 profits top $10bn as iPhone sales soar
Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Tom of Finland's 'homoerotic' drawings made into stamps
Toyota achieves the impossible by calming angry Roman drivers
YouTube reveals user habits to appeal to 'older' marketers