AA wants EU ad bans discussed

The Advertising Association has called on the British government to use its presidency of the European Union to tackle restrictive advertising laws in EU countries.

The Advertising Association has called on the British government to

use its presidency of the European Union to tackle restrictive

advertising laws in EU countries.



The call for a ’full and frank’ discussion on national laws which

restrict advertising is one of seven recommendations sent to ministers

this week.



The AA’s document highlights restrictions such as the Greek ban on toy

advertising, the French Loi Evin, which limits alcohol advertising, and

the Swedish ban on TV advertising to children. In an accompanying

letter, Lionel Stanbrook, the Association’s deputy director general,

tells ministers that while, in theory, an internal market should exist

in the EU, in reality it does not.



The AA’s call comes as the EU’s ’infringements committee’ prepares for a

meeting on Thursday to discuss the ad bans.



The full text of the letter and recommendations can be found on

Marketing Online at www.marketing.haynet.com.



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