The Advertising Association has called on the British government to
use its presidency of the European Union to tackle restrictive
advertising laws in EU countries.
The call for a ’full and frank’ discussion on national laws which
restrict advertising is one of seven recommendations sent to ministers
The AA’s document highlights restrictions such as the Greek ban on toy
advertising, the French Loi Evin, which limits alcohol advertising, and
the Swedish ban on TV advertising to children. In an accompanying
letter, Lionel Stanbrook, the Association’s deputy director general,
tells ministers that while, in theory, an internal market should exist
in the EU, in reality it does not.
The AA’s call comes as the EU’s ’infringements committee’ prepares for a
meeting on Thursday to discuss the ad bans.
The full text of the letter and recommendations can be found on
Marketing Online at www.marketing.haynet.com.