Sony is using comedy to promote its four new Sony Stamina
Camcorders in a pre-Christmas television campaign, part of an pounds 18m
marketing drive behind the Sony brand. Created by BMP DDB, the campaign
features three different executions showing situations where Camcorder
users miss out on vital filming for not using a Sony Stamina Camcorder.
The ads break on December 8 and will run in the UK and across Europe.