Cadbury is launching its first TV and cinema advertising since the
demise of its legendary ’Man in Black’ campaign. The new ad, through
Euro RSCG Wnek Gosper, retains the line ’All because the lady loves Milk
Tray’, but instead of a James Bond-style hero, it has been updated to
feature a modern couple in a suburban house. The ad is seen through the
eyes of what at first appears to be a feline predator, prowling around a
house, but is revealed as a woman when she encounters a young man, who
greets her with the words ’Hello Tiger’. The ad breaks on December 8.