Marketing Technique: Sales Promotion - State of the art/Have Thomas Cook’s red book, will travel

Since the Hoover fiasco, clients have tended to cringe whenever the idea of travel-based promotions is raised.

Since the Hoover fiasco, clients have tended to cringe whenever the

idea of travel-based promotions is raised.



This is unfair, as there are still plenty of opportunities around for

good-value weekend breaks and other travel packages.



Now, Thomas Cook Promotions, working with the Institute of Sales

Promotion, has produced The Little Red Book, which it modestly terms

’the ultimate travel guide for the marketing industry’.



The book provides expert advice on how the travel industry works, as

well as a stack of practical ideas for using travel promotions in a

range of marketing situations. Its contents are to be incorporated into

next year’s ISP educational programme.



Copies of the book can be obtained from Rebecca Lezemore at Ignition

Marketing, Thomas Cook Promotions’ retained agency (tel: 0171 357 6622).



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