Thinkbox studies TV engagement

Thinkbox, the commercial TV marketing body, is to embark on its first research project, after having its budget doubled to £3m.

The bespoke research project will analyse how the brain reacts to TV ads. The results are expected in late spring. Until now, Thinkbox has relied on research from its member TV stations.

Separately, Thinkbox has unveiled its marketing plans for 2006, which include an advertiser-focused event, a series of screenings and agency workshops.

Elizabeth Kesses, an associate partner at Ingram, has been seconded to Thinkbox as marketing director to assist Justin Sampson, as the body makes the transition to a standalone body run by a full-time executive.

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now