Retail news: Boots offers consultations

Boots is introducing medical consultation areas in-store to provide limited NHS services for some long-term medical conditions.

The initiative comes in response to changes made to the contract for the sale of prescription drugs. Under the deal, agreed in April, pharmacies will receive less money from the government for filling prescriptions, but will now be paid to undertake some consultations traditionally handled by doctors.

Boots plans to monitor the medication that long-term sufferers of diseases such as diabetes and asthma receive.

In new stores, the consultations will be carried out in dedicated rooms, while existing branches will have screened-off areas. About 200 Boots pharmacists have already been given the requisite training, with the remaining 1800 set to follow.

'As we will get less from the NHS for medications, but more for other services, the aim is that, financially, everything will balance out,' said a Boots spokesman.

In September Boots was awarded a trial contract by the government to treat chlamydia sufferers in London. If successful, the contract will be extended to include other regions and illnesses. The decision to award the contract to the high-street chemist follows the media spotlight on long waiting lists in clinics specialising in sexually transmitted diseases.

In the publication detailing Boots' financial results for the six months to 30 September, chief executive Richard Baker said the retailer would also be looking at other opportunities, including offering advice on public-health issues such as obesity.

The Department of Health is examining proposals to add NHS branding to high-street pharmacies so the public can identify the link between the two more easily.

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer
Mumsnet admits users' emails and passwords accessed via Heartbleed bug