Adwatch: The weekly analysis of advertisement recall

Q: Which of the following TV commercials do you remember seeing recently? Last Brand Agency/TV buyer % week 1 (-) DFS Phillipson Ward Longworth Camponi/Brilliant Media 68 2 (-) Iceland Tom Reddy Advertising/MediaCom 63 3 (-) Phones4U WCRS/Media Vision Manchester 60 4 (-) Lynx Bartle Bogle Hegarty/MindShare 59 5 (-) PG Tips DDB London/MindShare 57 6 (-) Marmite DDB London/MindShare 55 7 (-) British Gas Clemmow Hornby Inge/Carat 53 8= (4) Currys M&C Saatchi/Walker Media 46 8= (-) Birds Eye Bartle Bogle Hegarty/MindShare 46 10 (-) L'Oreal Elvive McCann-Erickson/Universal McCann 45 11 (-) Guinness AMV BBDO/Carat 43 12 (-) Surf Tropical Bartle Bogle Hegarty/MindShare 42 13 (-) Dixons M&C Saatchi/Walker Media 41 14 (-) Lea & Perrins Beattie McGuinness Bungay/Carat 40 15 (-) Samsung D Series Vallance Carruthers Coleman Priest, Cheil/MindShare 39 16= (-) Bertolli Bartle Bogle Hegarty/MindShare 37 16= (-) IKEA Robert Boisen & Likeminded/MediaCom 37 18 (-) Wrigley's Orbit Abbott Mead Vickers BBDO/MediaCom 33 19= (-) Maybelline McCann-Erickson/Universal McCann 32 19= (-) Sony Ericsson Bartle Bogle Hegarty/Mediaedge:cia 32 Adwatch research was conducted from 27-31 October by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact (020 7868 6602). Advertisements were selected by Xtreme Information (020 7575 1800) and Mediaedge:cia UK (020 7803 2000).


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