Radiowatch: The monthly analysis of radio advertising recall

Q: Which of the following radio commercials do you remember hearing recently? Last Company Agency/Media buyer % month 1 (-) Carphone Warehouse Radioville/Matters Media 48 2= (2) T-Mobile Saatchi & Saatchi/MediaCom 42 2= (-) 118 118 WCRS/OMD UK 42 4 (1) Specsavers In-house/MindShare 39 5 (-) Vodafone JWT/OMD UK 37 6 (-) Esure In-house/Carat 33 7 (4) McDonald's Leo Burnett/OMD UK 31 8= (-) COI - Benefit Fraud Leo Burnett/Starcom 28 8= (-) DFS Phillipson Ward Longworth Camponi/Brilliant Media 28 10= (10) Abbey WCRS/MindShare 21 10= (-) Yakult Wieden & Kennedy/M2M 21 12= (-) Somerfield M&C Saatchi/ Universal McCann 19 12= (3) National Lottery Abbott Mead Vickers BBDO/OMD UK 19 14 (12) Honda Wieden & Kennedy/Starcom 18 15= (14) BSkyB Wieden & Kennedy, HHCL Red Cell/MediaCom 17 15= (-) BP Ogilvy & Mather/MindShare 17 17= (-) Hewlett-Packard Publicis/ZenithOptimedia 11 17= (-) Waitrose HOW/Brand Connection 11 19 (-) The Guardian DDB London/PHD 10 20= (-) Emirates Leagas Delaney/MediaCom 9 20= (-) ITV Network - Vincent M&C Saatchi/MindShare 9 Radiowatch research was conducted from 21-23 October by TNS as part of its twice-weekly OnLineBus omnibus survey among 1000 adults aged 16-64. For details of the survey contact sue.homeyard@tns-global.com (020 7868 6602). Brands for Radiowatch are determined by the top radio sales groups, which put together a monthly list of their 25 biggest brand advertisers.

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