Branding News: Cream launches first MP3 player

Cream, the dance music brand spun off from the Liverpool nightclub of the same name, is entering the music player market with a branded MP3 player.

The creamselector player comes pre-loaded with club tracks, and is being sold exclusively at Comet. The player is available in 512MB and 1GB formats, priced £59.99 and £79.99 respectively.

The player, which is made of stainless steel and chrome, incorporates function buttons in Cream's 'three tear-drop' logo. Brand identity, product and packaging were designed by oakwood dc.

Its launch follows similar moves by rivals including London-based Ministry of Sound, which sells a range of branded products including MP3s, car audio and CD players.

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