Adwatch: The weekly analysis of advertisement recall

Q: Which of the following TV commercials do you remember seeing recently? Last Brand Agency/TV buyer % week 1 (-) Citroen C3 Euro RSCG london/OMD UK 65 2 (-) Renault Clio Publicis/Carat 55 3 (-) Holland & Barrett Guerilla Communications/MediaVest 51 Manchester 4= (-) NatWest M&C Saatchi/MediaCom 48 4= (-) Sky HHCL United/MediaCom 48 6 (-) Post Office Publicis/Carat 46 7 (-) Yoplait Petits McCann-Erickson/John Ayling Associates 45 Filous 8= (-) Argos Clemmow Hornby Inge/MindShare 43 8= (-) Asda Publicis/Carat 43 10= (-) Baileys Bartle Bogle Hegarty/Carat 39 10= (-) Comet Saatchi & Saatchi/ZenithOptimedia 39 12= (-) PC World M&C Saatchi/Walker Media 37 12= (-) Lenor Grey London/Starcom 37 14 (-) Ford Focus Ogilvy & Mather/MindShare 36 15 (-) Boots Mother/MediaCom 34 16= (-) Hotpoint/Ariel Saatchi & Saatchi/Starcom 33 16= (-) Homebase Abbott Mead Vickers BBDO/MindShare 33 16= (-) McDonald's Leo Burnett/OMD UK 32 19= (-) Tesco Lowe/Initiative 32 19= (-) B&Q JWT/ZenithOptimedia 31 Adwatch research was conducted from 1-3 November by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact (020 7868 6602) Advertisements were selected by Xtreme Information (020 7575 1800) and Mediaedge:cia UK (020 7803 2000).


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