Adwatch: The weekly analysis of advertisement recall

Q: Which of the following TV commercials do you remember seeing recently? Last Brand Agency/TV buyer % week 1 (-) Sainsbury's Abbott Mead Vickers BBDO/PHD 74 2 (-) DFS Phillipson Ward Longworth Camponi/ 66 Brilliant Media 3 (8) Argos Clemmow Hornby Inge/MindShare 64 4 (-) Persil JWT/MindShare 58 5 (12) PC World M&C Saatchi/Walker Media 56 6 (-) L'Oreal McCann-Erickson/Universal McCann 53 Excellence Cream 7= (-) Motorola Rokr BBDO New York/Universal McCann 48 7= (-) Gillette M3 BBDO New York/MindShare 48 9 (-) Iceland Tom Reddy Advertising/MediaCom 47 10 (-) Kellogg's Leo Burnett/MindShare 42 Nutri-Grain 11= (-) British Gas Clemmow Hornby Inge/Carat 40 11= (3) Holland & Barrett Guerilla Communications/ 40 MediaVest Manchester 13 (-) Dixons M&C Saatchi/Walker Media 38 14= (-) Olay Regenerist Saatchi & Saatchi/Starcom 37 14= (-) Vicks First Publicis/Starcom 37 Defence 16 (-) Wanadoo M&C Saatchi/Initiative 35 17= (-) Comet Saatchi & Saatchi/ZenithOptimedia 34 17= (-) Ryvita Minis MWO/ZenithOptimedia 34 19 (-) Bonjela Health@JWT/OMD UK 33 20= (19) B&Q JWT/ZenithOptimedia 32 20= (-) Somerfield M&C Saatchi/Universal McCann 32 20= (-) Currys M&C Saatchi/Walker Media 32 20= (-) Toshiba DFGW/PHD 32 Adwatch research was conducted from 4-7 November by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact (020 7868 6602). Advertisements were selected by Xtreme Information (020 7575 1800) and Mediaedge:cia UK (020 7803 2000).


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