SUPPLEMENT: PUBLIC RELATIONS; Confidence in crisis

Crisis management has grown massively in the past few years and is set to continue

Crisis management has grown massively in the past few years and is set

to continue



The portion of turnover which PR firms estimate comes from crisis

management work has now doubled two years’ running. This is not

surprising: remember Shell with Brent Spar and Nigeria, British Gas

executive compensation, and the water companies.



The total could be even higher since many firms do not separate this

area out but roll it up into other specialisms. And because these tables

are based on 1995 figures, they will not begin to reflect the surge in

spending on crisis management that will result from the BSE crisis, to

say nothing of baby milk.



Countrywide Communications, with clients such as Blue Circle and Kraft

Jacobs Suchard, has seen its turnover boosted by over half from this

type of work. It replaces Shandwick in first place, which has seen a

decline.



Burson-Marsteller attributes 4% of its turnover to crisis management

(like a number of its counterparts, it keeps its clients in this area

confidential), down from 7% in 1994. That gives it about half the pounds

1.2m it showed in 1994.



Other firms on the list from last year include Hill and Knowlton, Dewe

Rogerson, Harrison Cowley and Brahm Public Relations. All experienced

substantial rises, ranging from 25% at Hill and Knowlton (clients

confidential) to 42% at Harrison Cowley (UK Atomic Energy Authority) to

84% - from a small 1993 figure - at Brahm (Rhone Poulenc and AH Marks).



Adrian Wheeler, managing director at GCI London, where this type of work

accounts for 3% of turnover, accords it great significance: ‘The soap

wars proved how well-managed PR can achieve results way beyond the reach

of any other communications discipline. Brent Spar proved how careless

PR can thrust a knife deep into a company’s vital organs.



‘Nearly all GCI’s brand programmes include a crisis-management module as

a matter of routine. We describe this element as an insurance policy.

You hope you will never have to claim, but you owe it to your

stakeholders to be ready for the unexpected.’



------------------------------------------------------------------------

Top 18 crisis management

------------------------------------------------------------------------

   Consultancy                    Turnover 1995    Crisis management

                                    (pounds)            (pounds)

 1 Countrywide Communications       21,263,000          2,764,000

 2 Shandwick UK                     36,843,000          1,105,000

 3 Burson-Marsteller                15,657,000            626,000

 4 Hill and Knowlton                20,025,000            601,000

 5 Dewe Rogerson                    13,157,000            526,000

 6 The Grayling Group                6,764,000            345,000

 7 Harrison Cowley                   3,962,000            317,000

 8 Kestrel Communications            1,023,000            286,000

 9 The Rowland Company               4,724,000            236,000

10 BRAHM Public Relations            1,475,000            221,000

11 GCI Group London                  6,872,000            206,000

12 Staniforth Public Relations       1,939,000            194,000

13 Wearne Associates                 1,279,000            192,000

14 Ludgate Group                     9,362,000            187,000

15 Manning, Selvage & Lee            3,605,000            180,000

16 Daniel J. Edelman                 5,176,000            155,000

17 Consolidated Communications       2,853,000            143,000

18 Darwall Smith Associates          1,289,000            129,000

------------------------------------------------------------------------



Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Oasis #springasmile digital campaign gets people doing good deeds
Coca-Cola: 'Don't approach bloggers with a fait accompli'
Tesco CMO Matt Atkinson: 'It is so important not to stereotype mothers'
McDonald's gives Ronald a new look ahead of global 'Fun times' social media push
In pictures: BrewDog opens first craft beer shop BottleDog for 'beer aficionados'
Facebook ad revenue leaps $1bn as it invests in targeting
Malteser or Maltesers? Mars takes Hershey trademark dispute to court
Apple Q2 profits top $10bn as iPhone sales soar
Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Tom of Finland's 'homoerotic' drawings made into stamps
Toyota achieves the impossible by calming angry Roman drivers
YouTube reveals user habits to appeal to 'older' marketers