SUPPLEMENT: PUBLIC RELATIONS; Pond keeps shrinking

Privatisation PR helped one consultancy lead the way in the diminishing public sector

Privatisation PR helped one consultancy lead the way in the diminishing

public sector



If that powerhouse of privatisation Dewe Rogerson was not included in

this table, turnover from public sector PR work last year would be down

by about 12% on 1993. But that is hardly surprising: there are simply

fewer organisations that can be defined as public sector, although

demand from NHS Trusts and other quango-type bodies is bound to grow

even with a possible change of government.



It is, however, legitimate to define privatisation as part of public

sector PR, and there is little doubt Dewe Rogerson deserves its first

place: it has handled over 90% by value of the UK’s privatisation

programme, according to PR Week. This work accounts for about 20% of its

turnover, while it has also been involved in such high profile deals as

the ING takeover of failed merchant bank Barings.



Other firms which get a large chunk of revenue from what they define as

public sector work, include Westminster Communications Group and

Partnership Plus. At the former, work for clients such as NHS Trust

Federation and Durham Health Commission contributes 25% of turnover,

while the latter gets almost half of its total business from this type

of activity.



One of the characteristics of this sector is its diversity. For example,

Leedex has Avon County Council on its roster, while Leeds-based Sinclair

Mason has business from Sheffield TEC and the Brunel Housing Association

as public sector clients.



On the other hand, De Facto has capitalised on its expertise in

biotechnology, with the Department of Trade and Industry’s

‘Biotechnology means business’ campaign.



This is also an area where, by its very nature, regional agencies come

into their own. Birmingham-based David Clarke Associates continues its

work with the Black Country Development Corporation, while fellow

Brummie Harrison Cowley has Stockport Acute NHS and the Midlands

Electricity Board on its books.



Up in Liverpool, Stopforth Bright Anderson gets 40% of turnover from its

activities with Merseyside TEC and the Liverpool City Challenge, as well

as a higher education involvement through Liverpool Hope University

College.



------------------------------------------------------------------------

Top 13 public sector PR

------------------------------------------------------------------------

  Consultancy                 Turnover 1995     Public sector PR

                                 (pounds)           (pounds)

1 Dewe Rogerson                 13,157,000          2,631,000

2 Shandwick UK                  36,843,000          1,842,000

3 Westminster Comms. Group       2,396,000            599,000

4 Partnership Plus                 851,000            417,000

5 Leedex Group                   2,937,000            382,000

6 Golley Slater PR               2,122,000            297,000

7 Sinclair Mason                   960,000            240,000

8 De Facto Consultants             606,000            206,000

9 David Clarke Associates          880,000            202,000

10 Stopforth Bright Anderson       503,000            201,000

11 Harrison Cowley               3,962,000            158,000

12 A Plus Group                  4,260,000            128,000

13 Systems Publicity               623,000            125,000

------------------------------------------------------------------------



Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message