Privatisation PR helped one consultancy lead the way in the diminishing public sector

Privatisation PR helped one consultancy lead the way in the diminishing

public sector

If that powerhouse of privatisation Dewe Rogerson was not included in

this table, turnover from public sector PR work last year would be down

by about 12% on 1993. But that is hardly surprising: there are simply

fewer organisations that can be defined as public sector, although

demand from NHS Trusts and other quango-type bodies is bound to grow

even with a possible change of government.

It is, however, legitimate to define privatisation as part of public

sector PR, and there is little doubt Dewe Rogerson deserves its first

place: it has handled over 90% by value of the UK’s privatisation

programme, according to PR Week. This work accounts for about 20% of its

turnover, while it has also been involved in such high profile deals as

the ING takeover of failed merchant bank Barings.

Other firms which get a large chunk of revenue from what they define as

public sector work, include Westminster Communications Group and

Partnership Plus. At the former, work for clients such as NHS Trust

Federation and Durham Health Commission contributes 25% of turnover,

while the latter gets almost half of its total business from this type

of activity.

One of the characteristics of this sector is its diversity. For example,

Leedex has Avon County Council on its roster, while Leeds-based Sinclair

Mason has business from Sheffield TEC and the Brunel Housing Association

as public sector clients.

On the other hand, De Facto has capitalised on its expertise in

biotechnology, with the Department of Trade and Industry’s

‘Biotechnology means business’ campaign.

This is also an area where, by its very nature, regional agencies come

into their own. Birmingham-based David Clarke Associates continues its

work with the Black Country Development Corporation, while fellow

Brummie Harrison Cowley has Stockport Acute NHS and the Midlands

Electricity Board on its books.

Up in Liverpool, Stopforth Bright Anderson gets 40% of turnover from its

activities with Merseyside TEC and the Liverpool City Challenge, as well

as a higher education involvement through Liverpool Hope University



Top 13 public sector PR


  Consultancy                 Turnover 1995     Public sector PR

                                 (pounds)           (pounds)

1 Dewe Rogerson                 13,157,000          2,631,000

2 Shandwick UK                  36,843,000          1,842,000

3 Westminster Comms. Group       2,396,000            599,000

4 Partnership Plus                 851,000            417,000

5 Leedex Group                   2,937,000            382,000

6 Golley Slater PR               2,122,000            297,000

7 Sinclair Mason                   960,000            240,000

8 De Facto Consultants             606,000            206,000

9 David Clarke Associates          880,000            202,000

10 Stopforth Bright Anderson       503,000            201,000

11 Harrison Cowley               3,962,000            158,000

12 A Plus Group                  4,260,000            128,000

13 Systems Publicity               623,000            125,000



Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


Virgin, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer
Mumsnet admits users' emails and passwords accessed via Heartbleed bug backs 'rubbish' mobile app with TV ad
Powerade launches global World Cup campaign
Subway considers taking fast food to fast lane with F1 sponsorship
Burberry's flagship Shanghai store facade responds to weather changes
Ikea splurges 'grey' Belgium with colour
Grim outlook for Tesco boss Philip Clarke ahead of expected profits fall
Thomson to create first crowd-sourced wedding decided by Facebook fans
Currency wars meets origami in Alpari FX trading ad campaign
Amazon rumoured to launch 3D smartphone in September
Facebook to allow European users to store and transfer money on site, claims report
Unilever pilots multi-brand advertising with YouTube beauty channel
Lego, Coca-Cola, Net-a-Porter, Bitcoin and AOL: the digitally creative brands