Camelot was on the verge of announcing the identity of its new ad
agency as Marketing went to press on Tuesday. Observers have hotly
tipped both M&C Saatchi and WCRS, although Publicis and Duckworth Finn
Grubb Waters are also still in the running.
Kiss FM has ended its relationship with Abbott Mead Vickers BBDO, its
advertising agency since its launch. Mike Souter, the radio station’s
managing director, said the split was ’amicable’ and a new agency was
close to being appointed. Meanwhile, AMV BBDO has won the pounds 1.4m
account for the British Heart Foundation.
Former Coca-Cola chief marketing officer Sergio Zyman is to join the
board of Cybermeals, an internet-based marketing service for restaurants
offering take away food. The company launched online ads earlier this
Virgin Net has parted company with ad agency Mother after a year. The
company wants to focus on direct-response marketing, and is looking for
a below-the-line agency.
Travel agency chain Carlson Worldchoice has awarded its pounds 4.5m
through-the-line account to The Silvermills Group, which includes The
Leith Agency and One to One. The media planning and buying account goes
to The Media Business Scotland.
Beeb, the BBC’s online commercial arm, is looking for a sales and
marketing director following the departure of Simon Johnson, head of
marketing. He is leaving to set up an online brand consultancy.
McVitie’s has redesigned its Penguin biscuit brand with creative work by
consultancy JKR. The new packaging features a giant-sized penguin, which
the brand name becomes secondary to.
Holiday company Airtours had reduced the shortlist for its ad account to
Lowe Howard-Spink and incumbent Advertising Principles.
Interactive entertainment firm Interplay has installed a virtual agency
structure to handle its pounds 6.5m pan-European account. Eight agencies
have been hired: Media Insights, Exposure Promotions, Promotional
Campaigns, CBH, RDA, Lexis, Public Relations Partners and Paris PR
There are still tickets available for non-members of the Marketing
Society for ’Tomorrow’s Marketing Today’, a talk on US trends by J
Walter Thompson’s worldwide chief executive Chris Jones, on Wednesday,
August 19. Call Melanie Pheasant on 0181 879 3464.
In last week’s Biggest Brands report, we stated that Heinz had to
withdraw its egg custard with rice variant after glass was discovered in
a jar. We have since discovered this to be untrue. No such recall took
place. Heinz did voluntarily recall a batch of pasta jars in May 1997,
but this was due to a printing error on the label. Apologies.