Adwatch: The weekly analysis of advertisement recall

Q: Which of the following TV commercials do you remember seeing recently? Last Brand Agency/TV buyer % week 1= (-) Marks & Spencer RKCR Y&R/Walker Media 52 1= (-) Burger King Delaney Lund Knox Warren/Carat 52 3 (-) Barclays Bartle Bogle Hegarty/Starcom 49 4 (20) Currys M&C Saatchi/Walker Media 46 5 (-) Morrisons BDH\TBWA/Mediaedge:cia Manchester 44 6 (3) Argos Clemmow Hornby Inge/MindShare 43 7= (-) Philadelphia JWT/Starcom Mediavest 42 Splendips 7= (-) Gala Bingo Vallance Carruthers Coleman Priest/ 42 MediaVest Manchester 9= (-) Asda Publicis/Carat 41 9= (-) Bisto McCann-Erickson/Univeral McCann 41 11 (-) BT Abbott Mead Vickers BBDO/ 39 The Allmond Partnership 12= (-) Vodafone Bartle Bogle Hegarty/OMD UK 38 12= (-) Daz Leo Burnett/Starcom 38 14= (-) WH Smith Delaney Lund Knox Warren/Carat 36 14= (-) Ambi-Pur Grey London/ZenithOptimedia 36 16 (-) Dell DDB London/Carat 35 17 (17) Comet Saatchi & Saatchi/ZenithOptimedia 34 18= (-) Virgin Mobile RKCR Y&R/Manning Gottlieb OMD 33 18= (-) Domino's MJW Advertising, Team Saatchi/BLM Media 33 20 (-) Tesco Lowe/Initiative 29 Adwatch research was conducted from 8-10 November by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact sue.homeyard@tns-global.com (020 7868 6602). Advertisements were selected by Xtreme Information (020 7575 1800) and Mediaedge:cia UK (020 7803 2000).

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