It revealed that in 2005 McDonald's UK spent more than £7m to promote 'choice and balanced lifestyles'.
The report also revealed that by the end of the year all pan-European Happy Meal advertising will feature a fruit and healthy drink option.
McDonald's Europe president Denis Hennequin said that corporate responsibility was key to building trust in the brand.
'Our customers need to know they can trust McDonald's. It is critical to their decision to visit our restaurants,' he added.
McDonald's is aiming to build relationships with third-party experts such as paediatricians and nutritionists to support its balanced-lifestyle positioning.
Its future advertising is expected to use the CSR platform as part of ongoing efforts to reassure consumers.