Media choice: OFI Sunday

After a long and publicised fall from grace, and with a BBC Radio 2 slot in the bag, Chris Evans has finally returned to our screens as producer and presenter of OFI Sunday. The programme is billed as the long-lost cousin of the groundbreaking TFI Friday - but much of OFI Sunday seems to be a rehash of items.

That said, the first programme was unique. It was chaotic, seat of the pants stuff, as Evans offered up comedy breasts on a grand scale, his mum's artificial knee, due to be inserted the next day, casual interviews with his celebrity pals, proof that kids don't like eating fancy food and a submariner presenting a gadgets slot. The hyperactive audience lapped it up.

One of the stranger moments was when the host pleaded with us to not turn over during a short break, which comprised two ITV programme trailers sandwiched between the Carphone Warehouse's sponsor idents. During the more conventional ad break the sponsor bumper featured the pink Motorola RAZR, immediately followed by an ad for the same product. Lovely positioning Mr TV Buyer, but for me it was trumped by the copper-topped battery ad - either a happy accident or inspired choice.

The show started with an audience of 5m, which halved by the finish.

This slot has a fine comedy heritage for ITV, and assuming OFI stands for Only Filling In, I suspect ITV's quest for essential Sunday night TV continues.

Broadcaster: ITV.


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