Adwatch: The weekly analysis of advertisement recall

Q: Which of the following TV commercials do you remember seeing recently? Last Brand Agency/TV buyer % week 1 (-) British Gas Clemmow Hornby Inge/Carat 72 2= (-) Sainsbury's Abbott Mead Vickers BBDO/PHD 71 2= (-) DFS Phillipson Ward Longworth Camponi/ 71 Brilliant Media 4 (-) Iceland Tom Reddy Advertising/MediaCom 70 5 (3) Barclays Bartle Bogle Hegarty/Starcom 52 6= (-) PC World M&C Saatchi/Walker Media 47 6= (4) Currys M&C Saatchi/Walker Media 47 8= (16) Dell DDB London/Carat 45 8= (9) Asda Publicis/Carat 45 10 (-) Egg Mother/MediaCom 41 11= (-) Bulldog WCRS/MediaCom 40 11= (-) Matalan Connectpoint/Feather Brooksbank 40 13= (20) Tesco Lowe/Initiative 38 13= (-) Vodafone JWT/OMD UK 38 15 (-) St Ivel Advance Grey London/John Ayling & Associates 37 16 (14) WH Smith Delaney Lund Knox Warren/Carat 36 17= (-) Sony Bravia Fallon London/OMD UK 35 17= (-) Kleenex Anti- JWT New York/MindShare 35 Viral Tissues 19 (-) Glade FCB London/Universal McCann 34 20 (-) Ariel Colour Saatchi & Saatchi/Starcom 33 & Style Adwatch research was conducted from 24-28 November by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact sue.homeyard@tns-global.com (020 7868 6602). Advertisements were selected by Xtreme Information (020 7575 1800) and Mediaedge:cia UK (020 7803 2000).

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