Supplement on Public Relations: Contributors to this issue

Ken Gofton, editor of Marketing Technique, was public relations director for the International Wool Secretariat from 1976 to 1982. ’The essence of the job was telling the wool producers of Australia, New Zealand and South Africa how well we were spending their money,’ he says. ’Later, the markets for wool in Russia and China collapsed and the IWS shrank considerably.’

Ken Gofton, editor of Marketing Technique, was public relations

director for the International Wool Secretariat from 1976 to 1982. ’The

essence of the job was telling the wool producers of Australia, New

Zealand and South Africa how well we were spending their money,’ he

says. ’Later, the markets for wool in Russia and China collapsed and the

IWS shrank considerably.’



Alison Theaker is course leader for Leeds Metropolitan University’s PR

degree programme, having spent eight years in a number of in-house PR

jobs. However, there is more to her life than media relations. She has

written freelance columns for photography magazines, revealing one

sports photographer’s liking for rubberwear (in the rain, by the

goalmouth).



Robin Cobb writes on media training, but not just from the perspective

of an old hack who has dished out the questions. ’I was once on the

receiving end on Newsnight,’ he recalls. ’I was supposed to be on the

side of enlightenment and truth but the putative villain of the piece

handled the questions far better. I wished I’d been on the media course

he’d obviously attended.’



Julie Bird is a freelance journalist specialising in below-the-line

marketing. Her love of Mediterranean cuisine - both cooking and eating

it - added to her enjoyment in researching her case study of the EU’s

integrated campaign for olive oil. A Marketing regular, she has had wide

experience in the business press, in fields as diverse as finance and

music production.



David Murphy, a one-time business-to-business marketing consultant, is

now a specialist writer on consumer electronics, technology and new

media, contributing to Marketing and papers such as The Daily Telegraph.

Originally from Burnley, home of ’the best-supported team outside the

Premiership’, he’s still traumatised by Blackburn Rovers’ recent

prosperity.



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